There are 3 main CRM modules you will use in your dealership Email marketing, Leads management Onboarding cars management What is the difference between Zoho CRM for Car Dealerships and other purpose built Car Dealership CRMs? Zoho is a powerful all-purpose CRM which can be used by almost any industry in New Zealand. It is … Read more
In New Zealand, we have a bit of an anomaly: an unusually high number of Amazon Connect, Zoho SalesIQ (chat bot) and Zoho CRM have been installed. What is so significant about that combination of Amazon Connect, Zoho SalesIQ and Zoho CRM? In the beginning of 2020, we noticed some of our customers were paying … Read more
Over the years we have seen that, when companies launch new products, some of those products end up unsuccessful. The question becomes: “What makes a successful product or an unsuccessful product?”. We start by defining what is a successful new product. Most companies go with a objective definition of ROI by measuring sales volume, margin, … Read more
Unlike any other software implementation, a CRM implementation can fail structurally if not done correctly. It can also fail to live up to expectations if not utilised properly. At Lumen, we spend countless hours thinking about how to rectify these failures for our customers. One of the biggest questions we think people need to ask … Read more
Unlike what many people believe, listening is a skill, and like all skills it requires dedication and discipline to get good at it. However, because it’s not a tangible skill that can be objectively measured, mastery of it becomes much more challenging. Also, the difference between the skilled and unskilled is much wider because of … Read more
I mostly I write about the benefit of implementing Zoho CRM to business. In this article we will talk about the potential downsides from digitising your business. Everything comes with trade-off’s. When it comes to technologies like Zoho, CRM is no different. The invention of watches and clocks gave us the benefits of much better planning … Read more
One of the more interesting contributors to business failure is inability to intellectualise business reality and market conditions. Intellectualisation of business reality is one of the key factors of a successful CEO without which, change will not made based on facts and reality. And that is a sure way to make mistakes and miss revenue. And the … Read more
Blog This blog explores the vital link between business processes and culture, drawing on our extensive experience with numerous CRM implementations. We examine how management strategies and cultural values deeply influence every part of a business, from sales strategies to customer relationships. Join us as we reveal the intricate connection between structured operations and the … Read more
One of the key pillars in Zoho CRM is knowing when your customers visit your website Zoho CRM offers remarkable feedback for you, so you know when your customer is visiting your website. One of the great benefits of that is you can easily identify what products they are interested in and you can see … Read more
Lumen CRM Coaching Providing a guiding hand to your organisation with your CRM Lumen CRM coaching is very different from any other Zoho CRM training. It is 6 times more effective than standard training as it focuses on ensuring Return on Investment (“ROI “) from your CRM investment. The key to our success rate is that … Read more
