Zoho Campaigns

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SEO training: Executive & Hands On – Part 2 of 3

Continuing our series outlining the SEO services we elaborate on our ‘Executive SEO’ training. In this training path, we want to equip executives with the relevant knowledge to use SEO in their strategic decision-making, and to evaluate SEO applications. Our aim is also to prevent executives from making some of the SEO mistakes we see … Read more

SEO training: Executive & Hands On – Part 1 of 3

Lumen Business SEO Training

We train people to become practically competent for SEO using two training paths – ‘Executive’ and ‘Hands-On’. In our earlier post about the current state of SEO we outlined how changes in search engine algorithms have dramatically shifted the SEO goal posts. If that post covered some of the ‘what?’ of SEO, this post will … Read more

CRM: From a chance of success to proactively creating opportunities

Lumen CRM - Creating Opportunities

The journey from being responders to actively driving change The business environment has changed dramatically over the last few of decades.  In many ways businesses have been given the ability to be much more competitive. Businesses now have more tools to use to differentiate their service from their competitors.  However many companies are yet to … Read more

Is SEO now a DIY job, or still one for consultants?

Lumen SEO Blog

What SEO tasks, by necessity, should to be done yourself and what should be done by consultants? Search engines such as Google And Yahoo have been around for nearly two decades – during that time they have made dramatic improvements in the algorithms that produce search results.  Many of these changes have been with the aim of … Read more

How to improve your business by linking your CRM with your KPIs

zoho-crm-kpi-meeting

One Secret to a Successful CRM: Why Certain KPI Spells Disaster for Your Sales Team Is there a key symptom of a failing CRM? One that leads to an underperforming sales team? The question above is one we get asked time and time again, and after years of installing and driving CRM systems, we see … Read more