Ilan Gross 
{eyebrow_text} What Gillette and Dollar Shave Club Teach Us about Decoupling Gillette’s strength came from seeing the business as a system, not a single transaction. By Ilan Gross, Lumen Business Solutions · 23 September 2026 · 16 min read For more than a century, Gillette has been associated with one of the most famous business … Read more
{eyebrow_text} What Gillette Teaches Us about Decoupling and Business Disruption For most of a century, Gillette ran one of the most studied business models in the world: sell the razor cheaply, then make the money on the blades. The handle was the entry point, the blades were the recurring profit, and the habit was the … Read more
{eyebrow_text} Why Schools Still Test Memory More Than Judgement Think about the last time you solved a real problem in adult life. By Ilan Gross, Lumen Business Solutions · 21 September 2026 · 9 min read By Ilan Gross Think about the last time you solved a real problem in adult life. You looked things … Read more
{eyebrow_text} Domino’s and Pizza Hut Saw the Same Market. Only One Was Willing to Judge Itself. Domino’s did not beat Pizza Hut because it had an app. By Ilan Gross, Lumen Business Solutions · 20 September 2026 · 13 min read Domino’s did not beat Pizza Hut because it had an app. That is the … Read more
{eyebrow_text} Pricing Strategy: The Customer Trust Test Primary keyword: pricing strategy By Ilan Gross, Lumen Business Solutions · 19 September 2026 · 11 min read Customers do not resent paying. They resent feeling exploited. That difference decides more pricing outcomes than the number itself — and it is the part of pricing strategy most businesses … Read more
{eyebrow_text} The Hidden Tax of Poor Business Processes Written by Lumen Business Solutions. Lumen helps businesses improve CRM, automation, AI, and operational systems by fixing the process before building the system. [Learn more about Lumen](https://lumenbusiness.co.nz/) By Ilan Gross, Lumen Business Solutions · 18 September 2026 · 14 min read Written by Lumen Business Solutions. Lumen … Read more
Lumen Business New Zealand Build Your Own AI Council: A Business Decision-Making Prompt Inspired by LLM Council There is a quiet assumption baked into most conversations about AI in business: that the technology’s job is to give you answers faster. At Lumen, we believe the highest-leverage way to use modern models is convening an AI … Read more
{eyebrow_text} Why Employees Resist AI — And What Culture Can (and Can’t) Fix Most AI rollouts don’t stall on bad training. Your team did the maths. Here’s the real reason employees resist AI — and how the right culture reverses it. By Ilan Gross, Lumen Business Solutions · 16 September 2026 · 12 min read … Read more
Excel Financial Model Testing Strategy: How to Trust Your Numbers Why Excel Financial Model Testing Matters Financial models are decision engines, not just spreadsheets An Excel financial model is not just a neat workbook full of formulas. It is a decision engine. Executives use it to decide whether to invest, hire, expand, cut costs, or … Read more
Blog Why Pete Hegseth’s speech Gets Culture Right Opening Pete Hegseth said the quiet part out loud: personnel is policy. Restore standards. Reward merit. Train hard. Empower leaders. That’s how you win. His War Department Address is more than a military memo. It’s a blueprint for any high-performance organization. I support his speech and policy. … Read more
