Mastering the Messy Middle for B2B SEO: Topical Authority, Buyer Intent & Conversion Strategies

Mastering the Messy Middle for B2B SEO: Topical Authority, Buyer Intent & Conversion Strategies

Blog Navigating Google’s “Messy Middle” in B2B Marketing: Strategies for SEO, Topical Authority, and Intent-Driven Funnels Google’s “Messy Middle” research reveals that buyers loop between exploration (expanding options) and evaluation (narrowing choices) until they commit—a process amplified in B2B due to multi-stakeholder decisions, long sales cycles, and complex information needs. For B2B marketers, reconciling this … Read more

Lumen Challenges SciTechDaily: Inclusive CRM Training vs. Simplified Interfaces

Lumen Challenges SciTechDaily Inclusive CRM Training vs. Simplified Interfaces

Blog In Response to SciTechDaily: Rethinking Simplified Interfaces with Inclusive, Tailored Solutions A recent article on SciTechDaily argued that a lack of intelligence—not merely insufficient training—is behind why some people struggle with computers. While that analysis has its merits, Lumen firmly believes that the solution lies not in oversimplifying interfaces, but in adopting a responsive, … Read more

How To Eliminate Age Bias When Hiring Older Workers

Eliminate Age Bias in Hiring With Lumen's Cultivo Business Culture

Blog Why Does No One hire older workers? Eliminate Age Bias in Hiring With Lumen’s Cultivo Business Culture While Other Companies Struggle With Training, We Engineered It Out The Problem Others Face Most organizations treat age bias as an HR issue to mitigate through policies. At Lumen, our Cultivo business culture eliminates it systemically by … Read more

AI Fraud Detection & Insurance Innovation: Build Custom In-House Solutions

AI Fraud Detection & Insurance Innovation Build Custom In-House Solutions

Blog Why to build your own AI Building an internal AI system gives insurers full control to tailor fraud detection to their unique data, processes, and regulatory needs. It leverages in-house expertise, ensures IP ownership, and enables rapid adaptation to new fraud patterns. With the flexibility to innovate, insurers can stay ahead of threats and … Read more

AI Fraud Detection in Insurance: Combating Digital Transformation Risks

AI Fraud Detection in Insurance Combating Digital Transformation Risks

Blog Navigating Digital Transformation and Fraud Risk: How AI is Equipping Insurers to Win the Fight The digital shift in insurance brought significant improvements in customer engagement and operational efficiency. Online applications, self-service portals, and automated claims processes enabled insurers to meet evolving consumer expectations with speed and scale. For many policyholders, the ability to … Read more

AI-Driven Detection & Customer Integrity: Revolutionizing Business Performance

AI-Driven Detection & Customer Integrity Revolutionizing Business Performance

Blog AI Solutions for Detection and Customer Integrity: Transforming Business Performance https://youtu.be/WljHqYNhcaA Artificial Intelligence (AI) is revolutionizing how businesses maintain customer trust and detect suspicious behavior across industries. From finance and insurance to healthcare and e-commerce, AI-powered detection systems offer a powerful edge in protecting operations, improving integrity, and accelerating growth.   At Lumen Business, … Read more

Categories AI

AI-Powered Fraud Detection & Claim Integrity Solutions for Insurance

AI-Driven Detection & Customer Integrity: Revolutionizing Business Performance

Blog Customer Claim Integrity and AI-Driven Fraud Detection in Insurance https://youtu.be/6OvCfTCOkEU In today’s rapidly evolving digital landscape, the integrity of insurance claims and the detection of fraudulent activity are more important than ever. With the rise of artificial intelligence (AI), machine learning, and advanced analytics, insurers are transforming how they detect fraud, ensure honest customer … Read more

Categories AI

How Critical Thinking and a Strong Business Culture combine to Build High-performing Teams

Empowering Business Culture with Critical Thinking: Lumen’s Blueprint for Effective sales team

Blog Embracing Critical Reasoning: The Heart of Lumen’s Business Culture At Lumen, we believe that critical reasoning is more than just a skill—it’s a mindset. It’s the foundation of how we approach problems, make decisions, and engage with one another. In a world overflowing with information, opinions, and competing narratives, the ability to reason critically … Read more

How IBM’s Bold Strategies Transformed Its Business: Lessons in Innovation & Growth

How IBM's Bold Strategies Transformed Its Business: Lessons in Innovation & Growth

Blog Introduction IBM’s dramatic comeback serves as a masterclass in corporate reinvention. The company, once a stagnant giant, redefined itself by fostering a risk-taking culture, challenging outdated ideas, and prioritizing customer needs over rigid processes. Here are the key lessons businesses can learn from IBM’s transformation. Read Related Pages:Sales Training CRM Strategy Lumen’s Business Culture … Read more

How Lumen’s Business Culture Helps Companies Reduce Job-Hopping and Build High-Performance Teams

How Lumen's Business Culture Helps Companies Reduce Job-Hopping and Build High-Performance Teams

Blog https://www.youtube.com/watch?v=8H36b1G3LaU The Business Insider article titled “I grew my salary from $40,000 to $225,000 in 6 years by job-hopping. This was my strategy.” features Janelle Romero, a 30-year-old labor and employment law attorney in New York City, who quintupled her salary through strategic job changes over six years. Despite initial skepticism from her father, … Read more