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Lumen’s Keyword Funnel – Lead Scoring

Lumen's Keyword Funnel - Lead Scoring

One of the best things you can do for your business Knowing when your customers need your help One of the best things you can do for your business Knowing about your customers’ intent on time One of the best things you can do for your business is to stop missing out on opportunities you … Read more

Copywriting and Content Writing doomed with ChatGPT?

Lumen business chat GBT

Copywriting and Content Writing The issue with blog posts is that they must be appealing in order to draw a volume of traffic to your website. And it must be written by a human, we recommend reading about Google Expertise, Expertise, Authoritativeness, and Trustworthiness, (EEAT) Read more about Google and ChatGPT. We love ChatGPT, but … Read more

AI ChatGPT vs Google

Lumen Zoho CRM AI

Recently Google went into code red because of ChatGPT; in the last few years, anyone in the computer industry has seen the investment that has gone into AI and the advancement from Google, Azure, and AWS in facilitating AI platforms and the explosion of AI applications. With just a few clicks, anyone can create high-quality … Read more

Two key benefits of Zoho CRM and SalesIQ to be aware of

One of the key pillars in Zoho CRM is knowing when your customers visit your website Zoho CRM offers remarkable feedback for you, so you know when your customer is visiting your website. One of the great benefits of that is you can easily identify what products they are interested in and you can see … Read more

Together we can unleash Excel

How we can help your company utilize the full power of Microsoft Excel Microsoft Excel has proven its foundational importance within business financial management since 1985. Its functionality as a tool for financial analysis and data management is widely known. What is often lesser understood is the integrative potential of this platform with cutting-edge programming … Read more

SEO training: Executive & Hands On – Part 2 of 3

Continuing our series outlining the SEO services we elaborate on our ‘Executive SEO’ training. In this training path, we want to equip executives with the relevant knowledge to use SEO in their strategic decision-making, and to evaluate SEO applications. Our aim is also to prevent executives from making some of the SEO mistakes we see … Read more

SEO training: Executive & Hands On – Part 1 of 3

Lumen Business SEO Training

We train people to become practically competent for SEO using two training paths – ‘Executive’ and ‘Hands-On’. In our earlier post about the current state of SEO we outlined how changes in search engine algorithms have dramatically shifted the SEO goal posts. If that post covered some of the ‘what?’ of SEO, this post will … Read more

Is SEO now a DIY job, or still one for consultants?

Lumen SEO Blog

What SEO tasks, by necessity, should to be done yourself and what should be done by consultants? Search engines such as Google And Yahoo have been around for nearly two decades – during that time they have made dramatic improvements in the algorithms that produce search results.  Many of these changes have been with the aim of … Read more