Two paths for SEO training
The skills and knowledge needed to effectively deal with SEO differs depending on the role a person has in a company. That being said, we believe that because of the recent changes to our digital world it is important for everyone in a company to understand how SEO effects operations.
This is especially the case for management. SEO is no longer something that sits in the ‘nice-to-have” list. Solid SEO strategy is vital for a company to have successful digital operations, and managers and executives need to apply their skills to this effort.
We run two paths of training, both tailor made to suit the unique needs of executives and implementers.
An Operations manager or COO may need to know they ways
SEO is relevant in a businesses wider sales strategy, but probably does not need to know the technical aspects of creating an effective blog post. On the other hand this may be a vital skill for a Marketing Assistant to know.
The first path is ‘Executive SEO’. This is tailored to teach executives how to built, evaluate and execute good SEO strategy. It is to help executives to understand how to factor SEO into their decision making. The Executive SEO lesson structure is usually is comprised of two three hour lessons.
The second path is ‘Hands-On SEO’. This training path is for the people at the coal face – the implementers. It is for the people creating content, (emails, blogs, webpages and newsletters) – the ones who will have their fingers on the. The training are divided into four three hour sessions.
The next posts in our series ‘SEO training: Executive & Hands On’ we will outline the training for both paths.
If you are interested in finding out how your business can develop its website performance then contact us
anytime for a free consultation.