Can Zoho SalesIQ be the bridge between Marketing and Sales?

Lumen business Zoho SalesIQ

Customers often require a unique link between their CRM and website to gather customer insights and understand their buying behaviour Over the past 12 years, Lumen has helped hundreds of enterprise customers implement Zoho CRM, and one of the challenges they commonly face is how to effectively connect their marketing and sales departments. As experts … Read more

3 common mistakes organisations are doing with their sales process

3 selling mistake with Zoho CRM implementation

Are you aware you are making these 3 typical sales process mistakes? As someone who has worked with countless CRM systems, I’ve seen first-hand how organizations can make common mistakes with their sales process. While a new CRM system can certainly bring benefits and efficiencies, it’s important to remember that the system will only reflect what the organization … Read more

What is the difference between Market Intelligence and Marketing Intelligence?

The scope of Market Intelligence In our opinion Market Intelligence is a more strategic understanding of the market, it includes a market understanding of your: Customers, Suppliers -supply chain, External factors could affect your business, Technology scouting And it is including a competitive understanding of your Competitors: Organisations Changes Strategy HR The process is based on analysing … Read more

Sales Training

Tailored sales training methodologies-BANT, SPIN, GAP, Challenger, MEDDIC and Sandler. Why us for your next sales training? With over 20 years of experience, our tailored training program is not just about improving sales numbers, it’s about creating a culture of success within your company. Our program is designed to not only meet, but exceed, your … Read more

3 Tips for Keeping Your Sales Staff Happy and Motivated

How to reduce turnover, and keep sales staff There are three key ways to reduce turnover and retain sales staff. Keep a team of motivated sales staff and you’ll have a team of happy sales staff.  Get Inbound Leads Get Qualified Leads Ensure your staff can close the Deal easily Get Inbound leads Motivated sales … Read more

Lumen Academy – Key Account Management & Zoho CRM

Why is key account management training important? It is common to find sales people who feel comfortable when they are face-to-face with prospects, but are unable to effectively manage multiple accounts. This problem can be even worse when staff try to develop new initiatives based on sales data. We find this phenomena leads to salespeople … Read more

Lumen Academy – Advanced Sales Training and Zoho CRM

Personal CRM Training

Why is Advanced Sales Training important? Great sales people are not born, they are trained. Most sales people operate with an unconscious competence. They have a familiarity with the product or service they sell, and with their standard customers, but many have never really developed the perspective to analyse their current methods and therefore to … Read more