Organizational thickening poses a significant challenge as companies evolve, characterized by increased resistance to change and skepticism towards new data. This issue can severely impede a firm’s adaptability and innovation, affecting its competitive edge and operational efficiency.
Blog Understanding CRM Pipeline Prioritisation: Why Change is Needed Are you confident in how your organisation prioritises its CRM pipeline? Many companies believe they are on the right track, but often, they rely on outdated or superficial methods that don’t truly align with their strategic goals. It’s time to look beyond conventional methods and adopt … Read more
Blog What is Moneyball? Moneyball is a revolutionary approach to team management and player evaluation that originated in baseball. Popularized by the Oakland Athletics under the leadership of Billy Beane, it leverages advanced statistical analysis to uncover undervalued athletes. By focusing on metrics like on-base percentage and wins above replacement, rather than traditional statistics such … Read more
Blog The Distinction Between a Problem and Its Cause: A Key to Effective B2B Solutions In the realm of B2B sales, distinguishing between a problem and its underlying cause can often blur, leading to misdiagnoses and ineffective solutions. Understanding this distinction is crucial for delivering solutions that not only address the immediate issue but also … Read more
Blog Unlocking Innovation: Embracing Jack Welch’s Legacy for Competitive Advantage An invaluable lesson from the storied tenure of Jack Welch at General Electric (GE) resonates deeply with the ethos of Lumen Business. Welch, renowned for steering GE through an era of unprecedented growth from 1981 to 2001, left behind a legacy marked not just by … Read more
In the competitive world of B2B marketing, the quest for high-converting content often leads businesses to seek out top-tier freelance writers. While the allure of hiring a high-end writer is strong—given their ability to craft content that resonates deeply with customers and converts—the cost ($700 for 1,000 words and above) can be prohibitive. Moreover, relying heavily on a single or a few expensive freelancers can pose risks to consistency and sustainability. But what if there was a more effective strategy that aligns with your business objectives without breaking the bank?
Strategic Guide: Excelling in B2B Content Creation & Team Building with Lumen’s Framework Mastering B2B Content Creation and Team Building with Lumen’s Strategic Framework In the competitive landscape of B2B marketing, success hinges not only on crafting compelling, high-converting content but also on assembling a specialized team capable of understanding and addressing the nuances of … Read more
In the complex and ever-evolving world of business-to-business (B2B) markets, finding a distinct and effective positioning for your brand is akin to navigating a labyrinth. With the marketplace crowded and competitive, establishing a clear, differentiated position is not just challenging but crucial for survival and growth.
In navigating the complex journey from theoretical understanding to practical application, Lumen emerges as a pivotal partner for businesses aiming to leverage Jordan Peterson’s insights. Here’s a quick recap of our strategic approach:
Strategic Business & CRM Leadership for the Future of Business In today’s rapidly evolving market, Lumen stands at the forefront of strategic CRM leadership, ready to guide businesses into a future marked by uncertainty and opportunity. Our expertise in CRM is not just about managing customer relationships but about pioneering adaptive strategies that ensure businesses are future-ready. … Read more
