Distinction Between a Problem and Its Cause: A Key to Effective B2B Sales

Lumen B2B

Blog The Distinction Between a Problem and Its Cause: A Key to Effective B2B Solutions In the realm of B2B sales, distinguishing between a problem and its underlying cause can often blur, leading to misdiagnoses and ineffective solutions. Understanding this distinction is crucial for delivering solutions that not only address the immediate issue but also … Read more

Innovate to Win: Lessons in Competitive Strategy from Jack Welch

Picture of Jack Welch Smiling

Blog Unlocking Innovation: Embracing Jack Welch’s Legacy for Competitive Advantage An invaluable lesson from the storied tenure of Jack Welch at General Electric (GE) resonates deeply with the ethos of Lumen Business. Welch, renowned for steering GE through an era of unprecedented growth from 1981 to 2001, left behind a legacy marked not just by … Read more

Why Building an In-House B2B Content Team Outperforms Freelancers | Your Company’s Guide

b2b content team strategy

In the competitive world of B2B marketing, the quest for high-converting content often leads businesses to seek out top-tier freelance writers. While the allure of hiring a high-end writer is strong—given their ability to craft content that resonates deeply with customers and converts—the cost ($700 for 1,000 words and above) can be prohibitive. Moreover, relying heavily on a single or a few expensive freelancers can pose risks to consistency and sustainability. But what if there was a more effective strategy that aligns with your business objectives without breaking the bank?

Mastering B2B Content Creation & Team Building | Strategic Guide

Mastering B2B Content Creation

Strategic Guide: Excelling in B2B Content Creation & Team Building with Lumen’s Framework Mastering B2B Content Creation and Team Building with Lumen’s Strategic Framework In the competitive landscape of B2B marketing, success hinges not only on crafting compelling, high-converting content but also on assembling a specialized team capable of understanding and addressing the nuances of … Read more

Mastering B2B Positioning Strategy: Lumen’s Guide to Market Leadership

B2B Positioning Strategy

In the complex and ever-evolving world of business-to-business (B2B) markets, finding a distinct and effective positioning for your brand is akin to navigating a labyrinth. With the marketplace crowded and competitive, establishing a clear, differentiated position is not just challenging but crucial for survival and growth.

Transformative Business & CRM Strategies for the Modern Era | Lumen

Strategies to Become a Learning and Listening Organisations

Strategic Business & CRM Leadership for the Future of Business In today’s rapidly evolving market, Lumen stands at the forefront of strategic CRM leadership, ready to guide businesses into a future marked by uncertainty and opportunity. Our expertise in CRM is not just about managing customer relationships but about pioneering adaptive strategies that ensure businesses are future-ready. … Read more

Revolutionise Your B2B Content Marketing Strategy with Lumen’s CRM Strategy

B2B Content Marketing Strategies with CRM strategy 1

Generate Unmatched B2B Content Ideas Discover how Lumen’s CRM strategy powers a continuous flow of fresh, relevant content ideas. Our innovative approach ensures you never run out of compelling material for your audience. Personalise Content with Data-Driven Insights Learn how Lumen leverages CRM data to create personalised content that resonates deeply with your target market. … Read more

Strategic Leadership: The CEO’s Role in Elevating CRM Success & Transforming CRM Strategy

CEO involvement in CRM strategy

Maximising CRM Strategy Impact: The Essential Role of CEO Involvement Introduction: A Quarter-Century of CRM Leadership at Lumen Business At Lumen Business, our 25 years of leadership in CRM strategy and sales training for enterprises and SMEs have provided us with unparalleled insights. Our journey through countless CRM implementations across various industries has underscored a … Read more

Accelerate Revenue and Engagement with Lumen Business’s CRM Strategy for Account Management

Mastering CRM Strategy for Superior Account Management

https://www.youtube.com/watch?v=Ec7tEIZ7w8U Empowering Account Management for Revenue Growth with Lumen Business Transform your account management into a dynamic growth engine with Lumen Business’s CRM strategy and sales training. Celebrating 25 years of innovation, we deliver a unique approach that transcends traditional practices, catering to both enterprises and SMEs. Mastering CRM Strategy for Superior Account Management Lumen’s Unique Approach … Read more