Business Strategy

Organizational thickening poses a significant challenge as companies evolve, characterized by increased resistance to change and skepticism towards new data. This issue can severely impede a firm’s adaptability and innovation, affecting its competitive edge and operational efficiency.

Blog Understanding CRM Pipeline Prioritisation: Why Change is Needed Are you confident in how your organisation prioritises its CRM pipeline? Many companies believe they are on the right track, but often, they rely on outdated or superficial methods that don’t truly align with their strategic goals. It’s time to look beyond conventional methods and adopt … Read more

Blog What is Moneyball? Moneyball is a revolutionary approach to team management and player evaluation that originated in baseball. Popularized by the Oakland Athletics under the leadership of Billy Beane, it leverages advanced statistical analysis to uncover undervalued athletes. By focusing on metrics like on-base percentage and wins above replacement, rather than traditional statistics such … Read more

Blog The Distinction Between a Problem and Its Cause: A Key to Effective B2B Solutions In the realm of B2B sales, distinguishing between a problem and its underlying cause can often blur, leading to misdiagnoses and ineffective solutions. Understanding this distinction is crucial for delivering solutions that not only address the immediate issue but also … Read more