Mastering B2B Positioning Strategy: Lumen’s Guide to Market Leadership

B2B Positioning Strategy

In the complex and ever-evolving world of business-to-business (B2B) markets, finding a distinct and effective positioning for your brand is akin to navigating a labyrinth. With the marketplace crowded and competitive, establishing a clear, differentiated position is not just challenging but crucial for survival and growth.

CRM Implementation vs Strategy: Navigating Success in Customer Relationships


Introduction: CRM Implementation vs. Strategy: Navigating Success in Customer Relationships In this post, we’re tackling two crucial components of customer relationship success: CRM implementation and CRM strategy. While they might sound similar, they play very different roles in a business. Implementation is all about getting your CRM system up and running smoothly, focusing on the … Read more

Rethinking Productivity in the Multigenerational Workplace | Business Culture

Rethinking Productivity in the Multigenerational Workplace | Business Culture

Navigating Age Diversity in the Workplace: Insights and Solutions Introduction: Recent analysis by Yahoo Finance, based on a report by the London School of Economics and Political Science and Protiviti, highlights a challenging aspect of modern workplaces: larger age gaps between managers and employees correlate with decreased productivity levels. This piece explores the nuances behind … Read more

The Ultimate Guide to CRM Consulting: Strategies for Business Growth by Lumen NZ

CRM Consulting & Automation Experts CRM Implementation & Strategy New Zealand

Book a Free Consultation CRM (Customer Relationship Management) consulting has emerged as a cornerstone for businesses aiming to enhance their customer engagement, streamline operations, and boost growth. This comprehensive guide dives deep into the essence of CRM consulting, offering insights, strategies, and practical advice for leveraging CRM to its fullest potential. CRM Consulting: Your Gateway … Read more

Strategic Leadership: The CEO’s Role in Elevating CRM Success & Transforming CRM Strategy

CEO involvement in CRM strategy

Maximising CRM Strategy Impact: The Essential Role of CEO Involvement Introduction: A Quarter-Century of CRM Leadership at Lumen Business At Lumen Business, our 25 years of leadership in CRM strategy and sales training for enterprises and SMEs have provided us with unparalleled insights. Our journey through countless CRM implementations across various industries has underscored a … Read more

The Cost of Interruptions in Sales & DevOps: Identifying and Solving Productivity Blockers

The Cost of Interruptions in Sales

The Significance of Efficient Meeting Frameworks in CRM and Sales Strategy In the realm of CRM consulting, especially when assisting enterprise customers to refine their CRM strategies, the significance of structuring productive meetings for sales teams cannot be overstated. Interruptions in sales and DevOps can cost more than time; they hit where it hurts: productivity. … Read more

Is charisma a requirement for leadership? Insights for Sales Managers and CEOs | CRM Strategy and Consulting

Charisma a Requirement for Leadership

Leadership Beyond Charisma: Lumen Business’s Formula for High-Performance Teams Redefining Effective Leadership In the quest for exceptional leadership, especially within sales and executive roles, the emphasis often falls on charisma. However, Lumen Business, a pioneer in CRM Consulting and Sales Training for over 25 years, proposes a more holistic and inclusive approach. Leadership, according to … Read more

Mastering the Strategic Decision to Walk Away from a Deal | CRM Strategy

Walk Away from a Deal CRM Strategy

Understanding the Art of Walking Away Walking away from a deal is a strategic decision. It’s not about giving up; it’s about making smart choices. This blog post aims to ensure that when you face this decision, it’s data-driven, backed by a solid business process, and clear to your sales team. We’ll cover why it’s … Read more

Lumen’s CRM Trends Analysis for 2024 and 2025: Leading with Innovation

CRM Trends Analysis for 2024

How AI Is Transforming CRM in 2024 and Beyond 2023 marked a pivotal year for AI technology, with the emergence of ChatGPT by OpenAI and advancements in semantic AI engines. These innovations have redefined customer relationship management (CRM) tools, propelling forward-thinking companies like Lumen into the spotlight. While OpenAI has captured the lion’s share of … Read more