Lumen Business New Zealand Business Discipline: Turning Sales Commitments into a Culture of Reliability The sales meeting ends with agreement: every proposal needs a clear next step, customer promises must be kept, and stalled opportunities need an honest review. A week later, the same gaps appear. The manager repeats the instruction. Everyone agrees again. By … Read more
Lumen Business Solutions NZ Why Young People in New Zealand and Australia Should Hear Codie Sanchez Young people hear plenty about starting a business with a brilliant idea. They hear less about the quieter work that helps a business last: understanding [what customers need](/services/crm-strategy/), looking closely at the risks and taking responsibility for the decisions … Read more
Lumen Business New Zealand AI Adoption Strategy: How Businesses Scale AI without Scaling Mistakes A dangerous AI pilot is not always one that fails. It is one that looks promising, then spreads before leaders understand its errors, data needs, review effort or true cost. By Ilan Gross, Lumen Business Solutions · 29 September 2026 · … Read more
Lumen Business Solutions NZ The Strategy Execution Gap: Why Great Plans Fail and How Systems Close It A recurring commitment should not require recurring interpretation. By Ilan Gross, Lumen Business Solutions · 28 September 2026 · 9 min read A recurring commitment should not require recurring interpretation. Agreement establishes intent. It does not establish how … Read more
Lumen Business Solutions NZ What Gillette Teaches Us about Decoupling and Business Disruption For most of a century, Gillette ran one of the most studied business models in the world: sell the razor cheaply, then make the money on the blades. The handle was the entry point, the blades were the recurring profit, and the … Read more
Lumen Business Solutions NZ What Rory Sutherland Teaches Us about Why Most Businesses Can’t Have an Original Idea Rory Sutherland has built a career on a single, uncomfortable observation: most businesses are very good at solving the wrong problem precisely. By Ilan Gross, Lumen Business Solutions · 23 September 2026 · 12 min read Rory … Read more
Lumen Business Solutions NZ What Gillette and Dollar Shave Club Teach Us about Decoupling Gillette’s strength came from seeing the business as a system, not a single transaction. By Ilan Gross, Lumen Business Solutions · 22 September 2026 · 16 min read For more than a century, Gillette has been associated with one of the … Read more
Lumen Business Solutions NZ Why Schools Still Test Memory More Than Judgement Think about the last time you solved a real problem in adult life. By Ilan Gross, Lumen Business Solutions · 21 September 2026 · 9 min read By Ilan Gross Think about the last time you solved a real problem in adult life. … Read more
Lumen Business Solutions NZ Domino’s and Pizza Hut Saw the Same Market. Only One Was Willing to Judge Itself. Domino’s did not beat Pizza Hut because it had an app. By Ilan Gross, Lumen Business Solutions · 20 September 2026 · 13 min read Domino’s did not beat Pizza Hut because it had an app. … Read more
Lumen Business Solutions NZ Pricing Strategy: The Customer Trust Test Primary keyword: pricing strategy By Ilan Gross, Lumen Business Solutions · 19 September 2026 · 11 min read Customers do not resent paying. They resent feeling exploited. That difference decides more pricing outcomes than the number itself — and it is the part of pricing … Read more
