Is your Zoho CRM configured to foster innovation for your business 

Is your Zoho CRM configured to foster innovation for your business 

Foster business innovation underpins many business successes. One of the key questions to ask yourself before deploying Zoho CRM is whether the focus of your CRM is on efficiency or effectiveness and business innovation. What is the difference between a Zoho CRM that is configured for efficiency, versus a Zoho CRM that is configured for … Read more

Categories CRM

Why You Need Zoho for Your Used Car Dealership CRM

Why You Need Zoho for Your Used Car Dealership CRM

There are 3 main CRM modules you will use in your dealership Email marketing, Leads management Onboarding cars management What is the difference between Zoho CRM for Car Dealerships and other purpose built Car Dealership CRMs? Zoho is a powerful all-purpose CRM which can be used by almost any industry in New Zealand. It is … Read more

Categories CRM

Launching a successful product with Zoho One and Zoho CRM

Launching a successful product with Zoho One and Zoho CRM

Over the years we have seen that, when companies launch new products, some of those products end up unsuccessful. The question becomes: “What makes a successful product or an unsuccessful product?”. We start by defining what is a successful new product. Most companies go with a objective definition of ROI by measuring sales volume, margin, … Read more

Cultivating initiative with high performance sales teams and utilising Zoho CRM

Cultivating initiative with high performance sales teams and utilising Zoho CRM

Unlike any other software implementation, a CRM implementation can fail structurally if not done correctly. It can also fail to live up to expectations if not utilised properly. At Lumen, we spend countless hours thinking about how to rectify these failures for our customers. One of the biggest questions we think people need to ask … Read more

Listening and Leadership with Zoho CRM

Listening and Leadership with Zoho CRM

Unlike what many people believe, listening is a skill, and like all skills it requires dedication and discipline to get good at it. However, because it’s not a tangible skill that can be objectively measured, mastery of it becomes much more challenging. Also, the difference between the skilled and unskilled is much wider because of … Read more

The dark side to implementing a CRM

The dark side to implementing a CRM

I mostly I write about the benefit of implementing Zoho CRM to business. In this article we will talk about the potential downsides from digitising your business. Everything comes with trade-off’s.  When it comes to technologies like Zoho, CRM is no different. The invention of watches and clocks gave us the benefits of much better planning … Read more

Business strategies, business plans and Zoho CRM

Business strategies, business plans and Zoho CRM

One of the more interesting contributors to business failure is inability to intellectualise business reality and market conditions. Intellectualisation of business reality is one of the key factors of a successful CEO without which, change will not made based on facts and reality. And that is a sure way to make mistakes and miss revenue. And the … Read more

Business Process vs Business Culture

Lumen CRM coaching

Blog Introduction This blog explores the vital link between business processes and culture, drawing on our extensive experience with numerous CRM implementations. We examine how management strategies and cultural values deeply influence every part of a business, from sales strategies to customer relationships. Join us as we reveal the intricate connection between structured operations and … Read more