CRM: From a chance of success to proactively creating opportunities

Lumen CRM - Creating Opportunities

The journey from being responders to actively driving change The business environment has changed dramatically over the last few of decades.  In many ways businesses have been given the ability to be much more competitive. Businesses now have more tools to use to differentiate their service from their competitors.  However many companies are yet to … Read more

Categories CRM

Is SEO now a DIY job, or still one for consultants?

Lumen SEO Blog

What SEO tasks, by necessity, should to be done yourself and what should be done by consultants? Search engines such as Google And Yahoo have been around for nearly two decades – during that time they have made dramatic improvements in the algorithms that produce search results.  Many of these changes have been with the aim of … Read more

Categories SEO

The top 3 key questions for sales force planning

Zoho sales force planning

when how many salespeople do you need? Can your CRM help you? Did you know that 66% of small to medium size businesses don’t have the data they need to substantiate whether or not their sales force is the right size?  We’ve also noticed that this problem is more acute for businesses that have an … Read more

How Zoho CRM combines with remarketing to close more sales

lumen remarketing

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The 3 stages of driving customer referrals with Zoho CRM

crm referral

Grow by being proactive with referrals –  driving customer referrals with Zoho CRM Most businesses know that the cheapest and easiest way to find new customers is by asking your existing customers. For most businesses that we speak to, however, this process centres around individual employees periodically contacting your customers to ask for these referrals. … Read more