One of the challenges facing religious people in businesses today is how to conduct their business and stay true to their faith. In Lumen, we teach Value Sales for our B2B customers. In the past few years, we’ve taught four businesses where people were religious and to our surprise, after we got to know each … Read more
There are 3 main CRM modules you will use in your dealership Email marketing, Leads management Onboarding cars management What is the difference between Zoho CRM for Car Dealerships and other purpose built Car Dealership CRMs? Zoho is a powerful all-purpose CRM which can be used by almost any industry in New Zealand. It is … Read more
Why is key account management training important? It is common to find sales people who feel comfortable when they are face-to-face with prospects, but are unable to effectively manage multiple accounts. This problem can be even worse when staff try to develop new initiatives based on sales data. We find this phenomena leads to salespeople … Read more
Why is Advanced Sales Training important? Great sales people are not born, they are trained. Most sales people operate with an unconscious competence. They have a familiarity with the product or service they sell, and with their standard customers, but many have never really developed the perspective to analyse their current methods and therefore to … Read more
In New Zealand, we have a bit of an anomaly: an unusually high number of Amazon Connect, Zoho SalesIQ (chat bot) and Zoho CRM have been installed. What is so significant about that combination of Amazon Connect, Zoho SalesIQ and Zoho CRM? In the beginning of 2020, we noticed some of our customers were paying … Read more
Over the years we have seen that, when companies launch new products, some of those products end up unsuccessful. The question becomes: “What makes a successful product or an unsuccessful product?”. We start by defining what is a successful new product. Most companies go with a objective definition of ROI by measuring sales volume, margin, … Read more
Unlike any other software implementation, a CRM implementation can fail structurally if not done correctly. It can also fail to live up to expectations if not utilised properly. At Lumen, we spend countless hours thinking about how to rectify these failures for our customers. One of the biggest questions we think people need to ask … Read more
Unlike what many people believe, listening is a skill, and like all skills it requires dedication and discipline to get good at it. However, because it’s not a tangible skill that can be objectively measured, mastery of it becomes much more challenging. Also, the difference between the skilled and unskilled is much wider because of … Read more
I mostly I write about the benefit of implementing Zoho CRM to business. In this article we will talk about the potential downsides from digitising your business. Everything comes with trade-off’s. When it comes to technologies like Zoho, CRM is no different. The invention of watches and clocks gave us the benefits of much better planning … Read more
One of the more interesting contributors to business failure is inability to intellectualise business reality and market conditions. Intellectualisation of business reality is one of the key factors of a successful CEO without which, change will not made based on facts and reality. And that is a sure way to make mistakes and miss revenue. And the … Read more
