Mastering B2B Sales with Smart CRM Strategies

Zoho B2B sales operations planning

Introduction:  B2B Sales Operations Planning (SOP) is key to growth. It’s complex and filled with subtle challenges. Our blog takes a fresh look, focusing on each Deal in SOP. We dive deep into each sale, understanding when and why issues happen. This insight lets businesses quickly adapt and thrive in competitive markets. We’ll show how … Read more

Zoho CRM Lessons from Joshua Bell’s Subway Serenade

zoho crm and Joshua Bell's Subway

Introduction: The story of Joshua Bell playing violin in a Washington D.C. metro station is a famous social experiment that took place in 2007. Bell, an internationally acclaimed virtuoso violinist, played incognito for about 45 minutes during morning rush hour. Despite his exceptional skill and a Stradivarius violin, most commuters hurried past without stopping to … Read more

3 common mistakes with sales operations planning

3 selling mistake with Zoho CRM implementation

3 typical Sales Operations Planning mistakes As someone who has worked with countless CRM systems, I’ve seen firsthand how organisations can make common mistakes with their sales process. While a new CRM system can certainly bring benefits and efficiencies, it’s important to remember that the system will only reflect what the organisation is already doing.  In this article, … Read more

Express Zoho CRM Implementations

Zoho express CRM implementation

Express Zoho CRM implementation is the fastest way to get Up and running in just one day Express Zoho CRM implementation by Lumen Business: Up and running in just one day. Streamlined, straightforward, and supported by expert guidance. Knowing if Express CRM implementation suites your organisation depends on several factors, such as your business needs, … Read more

Am I using my Zoho CRM to its full potential?

Lumen Zoho CRM

Maximizing the Potential of Your Zoho CRM: A Guide to Making the Most of Your Investment   Zoho CRM is a powerful tool for managing customer relationships, but are you using it to its full potential? Here are a few questions to help you evaluate your implementation and make sure you’re getting the most out of … Read more

ZIA Zoho CRM AI will provide huge benefits to Zoho CRM users

Lumen Zoho CRM AI ZIA

AI-powered Zoho CRM is gaining importance from Zoho. Although AI has been applied across the CRM industry and Zoho CRM in particular, we are at the beginning of the journey. As we progress, over time, ZIA Zoho CRM AI will become more sophisticated and provide huge benefits to Zoho CRM users. In my opinion, it … Read more

Zoho CRM for digital advertising boards | billboard

Zoho CRM for digital advertising boards | billboard

How to use Zoho CRM with media companies providing Digital Advertising Boards – billboard The challenge: One of the challenges for any media company is having a large number of digital advertising boards. When planning or building a campaign you need to know what boards are available and when. This applies for digital or any … Read more

Business Deals with CRM

Business Deals with CRM

How to set up Zoho CRM Deals If there is one module in Zoho CRM that is critical for every B2B business, it is the Deal module.Why is this module key for any good CRM? After years of working with so many businesses, we have found the following questions are essential for an effective B2B … Read more

Is your Zoho CRM configured to foster innovation for your business 

Is your Zoho CRM configured to foster innovation for your business 

Foster business innovation underpins many business successes. One of the key questions to ask yourself before deploying Zoho CRM is whether the focus of your CRM is on efficiency or effectiveness and business innovation. What is the difference between a Zoho CRM that is configured for efficiency, versus a Zoho CRM that is configured for … Read more