Blog Unlocking Innovation: Embracing Jack Welch’s Legacy for Competitive Advantage An invaluable lesson from the storied tenure of Jack Welch at General Electric (GE) resonates deeply with the ethos of Lumen Business. Welch, renowned for steering GE through an era of unprecedented growth from 1981 to 2001, left behind a legacy marked not just by … Read more
In the competitive world of B2B marketing, the quest for high-converting content often leads businesses to seek out top-tier freelance writers. While the allure of hiring a high-end writer is strong—given their ability to craft content that resonates deeply with customers and converts—the cost ($700 for 1,000 words and above) can be prohibitive. Moreover, relying heavily on a single or a few expensive freelancers can pose risks to consistency and sustainability. But what if there was a more effective strategy that aligns with your business objectives without breaking the bank?
Strategic Guide: Excelling in B2B Content Creation & Team Building with Lumen’s Framework Mastering B2B Content Creation and Team Building with Lumen’s Strategic Framework In the competitive landscape of B2B marketing, success hinges not only on crafting compelling, high-converting content but also on assembling a specialized team capable of understanding and addressing the nuances of … Read more
Empower Your B2B Success with Lumen’s Tailored Positioning Strategies Optimise Your Business with Lumen’s Advanced B2B Positioning Strategies Stand Out with Lumen’s Unique B2B Marketing Approach In the ever-evolving world of B2B markets, positioning your brand effectively and sustainably stands as a formidable challenge. Lumen’s approach to B2B positioning is crafted to address these very … Read more
In the complex and ever-evolving world of business-to-business (B2B) markets, finding a distinct and effective positioning for your brand is akin to navigating a labyrinth. With the marketplace crowded and competitive, establishing a clear, differentiated position is not just challenging but crucial for survival and growth.
Introduction: CRM Implementation vs. Strategy: Navigating Success in Customer Relationships In this post, we’re tackling two crucial components of customer relationship success: CRM implementation and CRM strategy. While they might sound similar, they play very different roles in a business. Implementation is all about getting your CRM system up and running smoothly, focusing on the … Read more
Introduction to AI-Driven CRM Transformation At Lumen Business, we’re pioneering the future by integrating AI’s transformative power with Customer Relationship Management (CRM), launching customer service into a new realm of possibilities. With CRM vendors making significant investments in AI, the landscape has shifted dramatically. Lumen Business stands out by bridging a crucial gap – leveraging … Read more
In an era where technology continuously reshapes the business landscape, Artificial Intelligence (AI) stands out as a beacon of innovation, especially in Customer Relationship Management (CRM). Lumen Business is at the forefront, harnessing AI to elevate CRM systems to new heights, ensuring unparalleled customer service.
In navigating the complex journey from theoretical understanding to practical application, Lumen emerges as a pivotal partner for businesses aiming to leverage Jordan Peterson’s insights. Here’s a quick recap of our strategic approach:
How to Grow your Enterprise business with Learning and Listening Organisations in Uncertain Environments In an era where business landscapes evolve at an unprecedented pace, the ability to adapt and innovate becomes crucial. This is where the principles of learning and listening organisations, as exemplified by Lumen, play a pivotal role. By embracing these concepts, … Read more
