Strategic Guide: Excelling in B2B Content Creation & Team Building with Lumen’s Framework Mastering B2B Content Creation and Team Building with Lumen’s Strategic Framework In the competitive landscape of B2B marketing, success hinges not only on crafting compelling, high-converting content but also on assembling a specialized team capable of understanding and addressing the nuances of … Read more
Empower Your B2B Success with Lumen’s Tailored Positioning Strategies Optimise Your Business with Lumen’s Advanced B2B Positioning Strategies Stand Out with Lumen’s Unique B2B Marketing Approach In the ever-evolving world of B2B markets, positioning your brand effectively and sustainably stands as a formidable challenge. Lumen’s approach to B2B positioning is crafted to address these very … Read more
In the complex and ever-evolving world of business-to-business (B2B) markets, finding a distinct and effective positioning for your brand is akin to navigating a labyrinth. With the marketplace crowded and competitive, establishing a clear, differentiated position is not just challenging but crucial for survival and growth.
Introduction: CRM Implementation vs. Strategy: Navigating Success in Customer Relationships In this post, we’re tackling two crucial components of customer relationship success: CRM implementation and CRM strategy. While they might sound similar, they play very different roles in a business. Implementation is all about getting your CRM system up and running smoothly, focusing on the … Read more
Introduction to AI-Driven CRM Transformation At Lumen Business, we’re pioneering the future by integrating AI’s transformative power with Customer Relationship Management (CRM), launching customer service into a new realm of possibilities. With CRM vendors making significant investments in AI, the landscape has shifted dramatically. Lumen Business stands out by bridging a crucial gap – leveraging … Read more
In an era where technology continuously reshapes the business landscape, Artificial Intelligence (AI) stands out as a beacon of innovation, especially in Customer Relationship Management (CRM). Lumen Business is at the forefront, harnessing AI to elevate CRM systems to new heights, ensuring unparalleled customer service.
In navigating the complex journey from theoretical understanding to practical application, Lumen emerges as a pivotal partner for businesses aiming to leverage Jordan Peterson’s insights. Here’s a quick recap of our strategic approach:
How to Grow your Enterprise business with Learning and Listening Organisations in Uncertain Environments In an era where business landscapes evolve at an unprecedented pace, the ability to adapt and innovate becomes crucial. This is where the principles of learning and listening organisations, as exemplified by Lumen, play a pivotal role. By embracing these concepts, … Read more
Strategic Business & CRM Leadership for the Future of Business In today’s rapidly evolving market, Lumen stands at the forefront of strategic CRM leadership, ready to guide businesses into a future marked by uncertainty and opportunity. Our expertise in CRM is not just about managing customer relationships but about pioneering adaptive strategies that ensure businesses are future-ready. … Read more
In the realm of business success, much is made of the strategies that lead companies to triumph. Yet, there’s a less told but equally important story: the significant costs of bad business and CRM strategies. At Lumen, with 25 years at the forefront of CRM consulting, we’ve witnessed firsthand the repercussions of strategic missteps and the critical importance of getting it right.
