Generate Unmatched B2B Content Ideas Discover how Lumen’s CRM strategy powers a continuous flow of fresh, relevant content ideas. Our innovative approach ensures you never run out of compelling material for your audience. Personalise Content with Data-Driven Insights Learn how Lumen leverages CRM data to create personalised content that resonates deeply with your target market. … Read more
Maximising CRM Strategy Impact: The Essential Role of CEO Involvement Introduction: A Quarter-Century of CRM Leadership at Lumen Business At Lumen Business, our 25 years of leadership in CRM strategy and sales training for enterprises and SMEs have provided us with unparalleled insights. Our journey through countless CRM implementations across various industries has underscored a … Read more
https://www.youtube.com/watch?v=Ec7tEIZ7w8U Empowering Account Management for Revenue Growth with Lumen Business Transform your account management into a dynamic growth engine with Lumen Business’s CRM strategy and sales training. Celebrating 25 years of innovation, we deliver a unique approach that transcends traditional practices, catering to both enterprises and SMEs. Mastering CRM Strategy for Superior Account Management Lumen’s Unique Approach … Read more
The difference between CRM strategy, CRM implementation, and the edge that Lumen’s approach provides, is pivotal to understanding why Lumen stands out as a leader in the field
Transforming Business Strategy and Culture through Streamlined Communication: A Commentary In the ever-evolving discourse on organisational efficiency and innovation, Marcel Schwantes’ recent article in Inc. Australia, titled “Elon Musk’s Common Sense Rule to Make You More Productive Might Actually Be a Stroke of Genius,” offers profound insights into Elon Musk’s productivity and communication strategies. This … Read more
The Significance of Efficient Meeting Frameworks in CRM and Sales Strategy In the realm of CRM consulting, especially when assisting enterprise customers to refine their CRM strategies, the significance of structuring productive meetings for sales teams cannot be overstated. Interruptions in sales and DevOps can cost more than time; they hit where it hurts: productivity. … Read more
Leadership Beyond Charisma: Lumen Business’s Formula for High-Performance Teams Redefining Effective Leadership In the quest for exceptional leadership, especially within sales and executive roles, the emphasis often falls on charisma. However, Lumen Business, a pioneer in CRM Consulting and Sales Training for over 25 years, proposes a more holistic and inclusive approach. Leadership, according to … Read more
In the quest for excellence within B2B sectors, the composition of a sales team is critical. Skill and loyalty are the twin pillars and the foundation for success. Through advanced CRM strategies and AI-driven insights, we’ve identified not just the hallmarks of high performance but also the red flags of disloyalty. Early detection and strategic … Read more
Embracing Strategy Change: Mastering Tough Decisions with Lumen’s Expertise In the dynamic world of sales and CRM strategy, admitting and rectifying a flawed strategy is a daunting task, especially for CEOs. It’s a challenge that extends beyond mere business acumen; it demands a profound readiness to embark on what is often a very hard path. … Read more
Optimising Your Bidding Process with Decision Matrix Integration in CRM: A Lumen Business Strategy 25 Years of Innovating in Tech, Construction, Engineering, and Mining Welcome to Lumen Business: Unlock the power of informed decision-making in construction, engineering, mining, and subcontracting. Celebrating 25 years of industry leadership, Lumen Business blends deep expertise with pioneering technology solutions. … Read more
