What is the difference between Market Intelligence and Marketing Intelligence?

What is the difference between Market Intelligence and Marketing Intelligence?

The scope of Market Intelligence In our opinion Market Intelligence is a more strategic understanding of the market, it includes a market understanding of your: Customers, Suppliers -supply chain, External factors could affect your business, Technology scouting And it is including a competitive understanding of your Competitors: Organisations Changes Strategy HR The process is based on analysing … Read more

Effectively Integrate SPIN, GAP and Challenger sales techniques into your Zoho CRM

sales methodologies, BANT, SPIN, GAP, Challenger, MEDDIC and Sandler to Zoho CRM implementation

The Only Zoho Partner Implementing BANT, SPIN, GAP, Challenger, MEDDIC, and Sandler Techniques within Zoho CRM Integrate the following sales techniques into a Zoho CRM implementation: BANT, SPIN, GAP, Challenger, MEDDIC, and Sandler. By offering this service worldwide. Lumen Business can helpbusinesses and Zoho partners of all sizes and industries improve their salesprocesses and achieve better … Read more

Am I using my Zoho CRM to its full potential?

Lumen Zoho CRM

Maximizing the Potential of Your Zoho CRM: A Guide to Making the Most of Your Investment   Zoho CRM is a powerful tool for managing customer relationships, but are you using it to its full potential? Here are a few questions to help you evaluate your implementation and make sure you’re getting the most out of … Read more

AI ChatGPT vs Google

Lumen Zoho CRM AI

Recently Google went into code red because of ChatGPT; in the last few years, anyone in the computer industry has seen the investment that has gone into AI and the advancement from Google, Azure, and AWS in facilitating AI platforms and the explosion of AI applications. With just a few clicks, anyone can create high-quality … Read more

Zoho CRM for digital advertising boards | billboard

Zoho CRM for digital advertising boards | billboard

How to use Zoho CRM with media companies providing Digital Advertising Boards – billboard The challenge: One of the challenges for any media company is having a large number of digital advertising boards. When planning or building a campaign you need to know what boards are available and when. This applies for digital or any … Read more

Categories CRM

Business Deals with CRM

Business Deals with CRM

How to set up Zoho CRM Deals If there is one module in Zoho CRM that is critical for every B2B business, it is the Deal module.Why is this module key for any good CRM? After years of working with so many businesses, we have found the following questions are essential for an effective B2B … Read more

Categories CRM

Is your Zoho CRM configured to foster innovation for your business 

Is your Zoho CRM configured to foster innovation for your business 

Foster business innovation underpins many business successes. One of the key questions to ask yourself before deploying Zoho CRM is whether the focus of your CRM is on efficiency or effectiveness and business innovation. What is the difference between a Zoho CRM that is configured for efficiency, versus a Zoho CRM that is configured for … Read more

Categories CRM

Effective Remote Working with Teams

Effective Remote Working with Teams

What are the challenges of working remotely with a team? Anyone who works with a team experiences  some people who end up doing most of the work, and no one notices it (but them!).  This  issue is pervasive and very hard to resolve. The key is to understand what causes some in your team to be less … Read more

3 Tips for Keeping Your Sales Staff Happy and Motivated

3 Tips for Keeping Your Sales Staff Happy and Motivated

How to reduce turnover, and keep sales staff There are three key ways to reduce turnover and retain sales staff. Keep a team of motivated sales staff and you’ll have a team of happy sales staff.  Get Inbound Leads Get Qualified Leads Ensure your staff can close the Deal easily Get Inbound leads Motivated sales … Read more