PLM Integration Services | Seamless Connectivity | Product Lifecycle Management

TOPIC: API DEVELOPMENT, SOFTWARE DEVELOPMENT​ Book a Free Consultation Premier PLM Integration Solutions by Lumen Business Connect your PLM systems seamlessly with hundreds of other applications to innovate and excel. An Overview of Lumen’s System Architecture​ Key Features of Our PLM Integration Platform Extensive Connectivity Across Applications Connect your PLM system to hundreds of applications, … Read more

Expert Enterprise CRM Consulting and Strategy | NZ Enterprise CRM consultant

TOPIC: CRM Lumen Business: Enterprise CRM Consulting Experts Welcome to Lumen Business: Your SME CRM Leader For over 25 years, Lumen Business has paved the way in CRM consulting, strategy, and tailored sales training for enterprises and SMEs alike. Our CRM solutions aren’t just systems—they are the building blocks of profound business relationships. Book a … Read more

Comprehensive Data Management & Analytics Services | Lumen Business

Topic: API Book a Free Consultation Welcome to Lumen Business Data Management and Analytics Services Tailor your certification and licencing processes with our custom software, designed to ensure your company manages its business operations in the most effective way while staying compliant. An Overview of Lumen’s Data Management Architecture Our Services Lumen Business specializes in … Read more

Custom Certification & Licencing Software | Expert Custom Software Developer

Topic: Software Development Custom Certification & Licencing Software Book a Free Consultation Introduction Custom Certification & Licencing Software: Tailor your certification and licencing processes with our custom software, designed to ensure your company manages its business operations in the most effective way while staying compliant. Core Features Certification and Licence Management Manage Approval and Renewal … Read more

Distinction Between a Problem and Its Cause: A Key to Effective B2B Sales

Lumen B2B

Blog The Distinction Between a Problem and Its Cause: A Key to Effective B2B Solutions In the realm of B2B sales, distinguishing between a problem and its underlying cause can often blur, leading to misdiagnoses and ineffective solutions. Understanding this distinction is crucial for delivering solutions that not only address the immediate issue but also … Read more

Innovate to Win: Lessons in Competitive Strategy from Jack Welch

Picture of Jack Welch Smiling

Blog Unlocking Innovation: Embracing Jack Welch’s Legacy for Competitive Advantage An invaluable lesson from the storied tenure of Jack Welch at General Electric (GE) resonates deeply with the ethos of Lumen Business. Welch, renowned for steering GE through an era of unprecedented growth from 1981 to 2001, left behind a legacy marked not just by … Read more

Why Building an In-House B2B Content Team Outperforms Freelancers | Your Company’s Guide

b2b content team strategy

In the competitive world of B2B marketing, the quest for high-converting content often leads businesses to seek out top-tier freelance writers. While the allure of hiring a high-end writer is strong—given their ability to craft content that resonates deeply with customers and converts—the cost ($700 for 1,000 words and above) can be prohibitive. Moreover, relying heavily on a single or a few expensive freelancers can pose risks to consistency and sustainability. But what if there was a more effective strategy that aligns with your business objectives without breaking the bank?

Mastering B2B Content Creation & Team Building | Strategic Guide

Mastering B2B Content Creation

Strategic Guide: Excelling in B2B Content Creation & Team Building with Lumen’s Framework Mastering B2B Content Creation and Team Building with Lumen’s Strategic Framework In the competitive landscape of B2B marketing, success hinges not only on crafting compelling, high-converting content but also on assembling a specialized team capable of understanding and addressing the nuances of … Read more

Mastering B2B Positioning Strategy: Lumen’s Guide to Market Leadership

B2B Positioning Strategy

In the complex and ever-evolving world of business-to-business (B2B) markets, finding a distinct and effective positioning for your brand is akin to navigating a labyrinth. With the marketplace crowded and competitive, establishing a clear, differentiated position is not just challenging but crucial for survival and growth.

CRM Implementation vs Strategy: Navigating Success in Customer Relationships

CRM-Implementation-vs-Strategy

Introduction: CRM Implementation vs. Strategy: Navigating Success in Customer Relationships In this post, we’re tackling two crucial components of customer relationship success: CRM implementation and CRM strategy. While they might sound similar, they play very different roles in a business. Implementation is all about getting your CRM system up and running smoothly, focusing on the … Read more