Rethinking CRM Pipeline Prioritisation: Common Mistakes and Superior Strategies

CRM Pipeline Prioritization

Blog Understanding CRM Pipeline Prioritisation: Why Change is Needed Are you confident in how your organisation prioritises its CRM pipeline? Many companies believe they are on the right track, but often, they rely on outdated or superficial methods that don’t truly align with their strategic goals. It’s time to look beyond conventional methods and adopt … Read more

Mastering CRM with Moneyball: A Strategic Guide for Sales Success | Lumen Business

Moneyball CRM

Blog What is Moneyball? Moneyball is a revolutionary approach to team management and player evaluation that originated in baseball. Popularized by the Oakland Athletics under the leadership of Billy Beane, it leverages advanced statistical analysis to uncover undervalued athletes. By focusing on metrics like on-base percentage and wins above replacement, rather than traditional statistics such … Read more

Small Business SME: CRM and Sales Training | Expert CRM Consultant

Lumen Business SME CRM Landing Page Welcome to Lumen Business: Your SME CRM Leader For over 25 years, Lumen Business has paved the way in CRM consulting, strategy, and tailored sales training for enterprises and SMEs alike. Our CRM solutions aren’t just systems—they are the building blocks of profound business relationships. Book a Free Consultation … Read more

Categories CRM

PLM Integration Services | Seamless Connectivity | Product Lifecycle Management

Related Pages API Integration & Development API Development & Integration Book a Free Consultation Premier PLM Integration Solutions by Lumen Business Connect your PLM systems seamlessly with hundreds of other applications to innovate and excel. An Overview of Lumen’s System Architecture​ Key Features of Our PLM Integration Platform Extensive Connectivity Across Applications Connect your PLM … Read more

Expert Enterprise CRM Consulting and Strategy | NZ Enterprise CRM consultant

Lumen Business: Enterprise CRM Consulting Experts Welcome to Lumen Business: Your SME CRM Leader For over 30 years, Lumen Business has paved the way in CRM consulting, strategy, and tailored sales training for enterprises and SMEs alike. Our CRM solutions aren’t just systems—they are the building blocks of profound business relationships. Book a Free Consultation … Read more

Categories CRM

Comprehensive Data Management & Analytics Services | Lumen Business

Related Pages Complex API Integration API Development & Integration Book a Free Consultation Welcome to Lumen Business Data Management and Analytics Services Tailor your certification and licencing processes with our custom software, designed to ensure your company manages its business operations in the most effective way while staying compliant. An Overview of Lumen’s Data Management … Read more

Custom Certification & Licencing Software | Expert Custom Software Developer

Topic: Software Development Custom Certification & Licencing Software Book a Free Consultation Introduction Custom Certification & Licencing Software: Tailor your certification and licencing processes with our custom software, designed to ensure your company manages its business operations in the most effective way while staying compliant. Core Features Certification and Licence Management Manage Approval and Renewal … Read more

Distinction Between a Problem and Its Cause: A Key to Effective B2B Sales

Lumen B2B

Blog The Distinction Between a Problem and Its Cause: A Key to Effective B2B Solutions In the realm of B2B sales, distinguishing between a problem and its underlying cause can often blur, leading to misdiagnoses and ineffective solutions. Understanding this distinction is crucial for delivering solutions that not only address the immediate issue but also … Read more

Innovate to Win: Lessons in Competitive Strategy from Jack Welch

Picture of Jack Welch Smiling

Blog Unlocking Innovation: Embracing Jack Welch’s Legacy for Competitive Advantage An invaluable lesson from the storied tenure of Jack Welch at General Electric (GE) resonates deeply with the ethos of Lumen Business. Welch, renowned for steering GE through an era of unprecedented growth from 1981 to 2001, left behind a legacy marked not just by … Read more

Why Building an In-House B2B Content Team Outperforms Freelancers | Your Company’s Guide

b2b content team strategy

In the competitive world of B2B marketing, the quest for high-converting content often leads businesses to seek out top-tier freelance writers. While the allure of hiring a high-end writer is strong—given their ability to craft content that resonates deeply with customers and converts—the cost ($700 for 1,000 words and above) can be prohibitive. Moreover, relying heavily on a single or a few expensive freelancers can pose risks to consistency and sustainability. But what if there was a more effective strategy that aligns with your business objectives without breaking the bank?