Ilan Gross 
Transform Your Sales Force: Hiring Experts vs. Sales Professionals Choosing the Right Path for Your Sales Team In the dynamic business landscape, building a formidable sales team is key to success. The pivotal question is: should you hire experts in their fields and transform them into sales professionals, or hire skilled salespeople and develop their … Read more
Introduction: Imagine a world where technology guides every choice. This is the ‘technopoly’ Neil Postman predicted—a society driven by technology over human values. Today, as we swim in a digital sea, Postman’s vision has become our reality, urging us to rethink our technological engagement. Postman’s Prophetic Vision Years ago In a serene office, Postman foresaw … Read more
Introduction to Inclusive CRM Training In recent years, the corporate world has begun to recognise the unique learning needs of its diverse workforce. Lumen stands at the forefront of this change, offering innovative CRM training that caters to individuals with learning difficulties. Our approach ensures no employee is left behind, transforming traditional corporate training into … Read more
Introduction: B2B Sales Operations Planning (SOP) is key to growth. It’s complex and filled with subtle challenges. Our blog takes a fresh look, focusing on each Deal in SOP. We dive deep into each sale, understanding when and why issues happen. This insight lets businesses quickly adapt and thrive in competitive markets. We’ll show how … Read more
Recognising When Top Employees Plan to Leave: Key Signs At Lumen Business, our extensive experience with Customer Relationship Management (CRM) over a decade has given us deep insights into employee behaviour. We’ve observed patterns indicating when a valuable team member might be planning to leave. Here’s a distilled essence of our findings in this blog: … Read more
Introduction: The story of Joshua Bell playing violin in a Washington D.C. metro station is a famous social experiment that took place in 2007. Bell, an internationally acclaimed virtuoso violinist, played incognito for about 45 minutes during morning rush hour. Despite his exceptional skill and a Stradivarius violin, most commuters hurried past without stopping to … Read more
Customers often require a unique link between their CRM and website to gather customer insights and understand their buying behaviour Over the past 12 years, Lumen has helped hundreds of enterprise customers implement Zoho CRM, and one of the challenges they commonly face is how to effectively connect their marketing and sales departments. As experts … Read more
We are the first Zoho partner to integrate ChatGPT with Zoho Desk Our extensive experience with APIs and specialization in AI, database development, and analytics paid off. Over the years, we have worked with many technology-based customers and helped them with Zoho Desk implementation Lumen is the largest Zoho API developer in NZ and AU with more than 42 API … Read more
3 typical Sales Operations Planning mistakes As someone who has worked with countless CRM systems, I’ve seen firsthand how organisations can make common mistakes with their sales process. While a new CRM system can certainly bring benefits and efficiencies, it’s important to remember that the system will only reflect what the organisation is already doing. In this article, … Read more
Copywriting and Content Writing The issue with blog posts is that they must be appealing in order to draw a volume of traffic to your website. And it must be written by a human, we recommend reading about Google Expertise, Expertise, Authoritativeness, and Trustworthiness, (EEAT) Read more about Google and ChatGPT. We love ChatGPT, but … Read more
