How AI Is Transforming CRM in 2024 and Beyond 2023 marked a pivotal year for AI technology, with the emergence of ChatGPT by OpenAI and advancements in semantic AI engines. These innovations have redefined customer relationship management (CRM) tools, propelling forward-thinking companies like Lumen into the spotlight. While OpenAI has captured the lion’s share of … Read more
Embracing Strategy Change: Mastering Tough Decisions with Lumen’s Expertise In the dynamic world of sales and CRM strategy, admitting and rectifying a flawed strategy is a daunting task, especially for CEOs. It’s a challenge that extends beyond mere business acumen; it demands a profound readiness to embark on what is often a very hard path. … Read more
Personal Reflection on Kent Clothier’s Influence Welcome to our exploration of business innovation. We’re focusing on Kent Clothier, a towering figure in strategic mastery within the real estate sector and beyond. At Lumen, we don’t just observe and analyze successful strategies; we deeply appreciate and learn from them. We are particularly impressed by Clothier’s approach. … Read more
Deciding When to Hire a New Salesperson: Insights from Lumen Business At Lumen Business, we’ve been tackling the question of when to hire a new salesperson for over a decade. Our expertise in CRM strategy and sales operations planning gives us a unique perspective. Here’s what we’ve learned: Understand the Sales Process Duration The first … Read more
Introduction: When building a high-performing sales team, businesses often grapple with a key decision: should they hire experienced industry insiders or seek fresh perspectives from other sectors? This blog examines the advantages and disadvantages of each approach, providing insights to help you make an informed choice that aligns with your business objectives. Hiring Industry Veterans: … Read more
The Strategic Advantage of Hiring Sales Talent from the Competition Introduction: In today’s fiercely competitive business landscape, companies continually seek strategic advantages to stay ahead. One critical area of focus is the hiring of sales professionals. An increasingly popular, yet complex strategy involves recruiting sales talent from competing organizations. This approach not only promises numerous … Read more
Introduction: “In the fast-paced world of B2B sales, effective meetings are crucial. One key element for success is mastering the art of brainstorming. This blog post delves into the best practices for maximising brainstorming, understanding its capabilities and limits, and exploring how Lumen’s CRM strategy can significantly enhance this process.” Maximising Brainstorming in Sales Meetings … Read more
Transform Your Sales Force: Hiring Experts vs. Sales Professionals Choosing the Right Path for Your Sales Team In the dynamic business landscape, building a formidable sales team is key to success. The pivotal question is: should you hire experts in their fields and transform them into sales professionals, or hire skilled salespeople and develop their … Read more
Introduction: Imagine a world where technology guides every choice. This is the ‘technopoly’ Neil Postman predicted—a society driven by technology over human values. Today, as we swim in a digital sea, Postman’s vision has become our reality, urging us to rethink our technological engagement. Postman’s Prophetic Vision Years ago In a serene office, Postman foresaw … Read more
Introduction to Inclusive CRM Training In recent years, the corporate world has begun to recognise the unique learning needs of its diverse workforce. Lumen stands at the forefront of this change, offering innovative CRM training that caters to individuals with learning difficulties. Our approach ensures no employee is left behind, transforming traditional corporate training into … Read more
