Mastering the Strategic Decision to Walk Away from a Deal | CRM Strategy

Walk Away from a Deal CRM Strategy

Understanding the Art of Walking Away Walking away from a deal is a strategic decision. It’s not about giving up; it’s about making smart choices. This blog post aims to ensure that when you face this decision, it’s data-driven, backed by a solid business process, and clear to your sales team. We’ll cover why it’s … Read more

Lumen’s CRM Trends Analysis for 2024 and 2025: Leading with Innovation

CRM Trends Analysis for 2024

How AI Is Transforming CRM in 2024 and Beyond 2023 marked a pivotal year for AI technology, with the emergence of ChatGPT by OpenAI and advancements in semantic AI engines. These innovations have redefined customer relationship management (CRM) tools, propelling forward-thinking companies like Lumen into the spotlight. While OpenAI has captured the lion’s share of … Read more

Navigating the Future of CRM: Insights for 2024 by Sam Martin-Ross

Sam-Martin-Ross

Expert Predictions For CRM In 2024 As we delve into the realm of Customer Relationship Management (CRM) in 2024, it’s imperative to stay ahead of the curve with the latest trends and predictions. Our journey through a multitude of articles and expert opinions has led us to a particularly compelling vision by Sam Martin-Ross, UK … Read more

The Lesson from Herbert Dow, the Monopoly Breaker: Embracing Change with CRM strategy and Sales Expertise

The Lesson from Herbert Dow

Embracing Strategy Change: Mastering Tough Decisions with Lumen’s Expertise In the dynamic world of sales and CRM strategy, admitting and rectifying a flawed strategy is a daunting task, especially for CEOs. It’s a challenge that extends beyond mere business acumen; it demands a profound readiness to embark on what is often a very hard path. … Read more

Kent Clothier’s Revolutionary Strategy: Insights by Lumen’s CRM Experts

Kent Clothier

Personal Reflection on Kent Clothier’s Influence Welcome to our exploration of business innovation. We’re focusing on Kent Clothier, a towering figure in strategic mastery within the real estate sector and beyond. At Lumen, we don’t just observe and analyze successful strategies; we deeply appreciate and learn from them. We are particularly impressed by Clothier’s approach. … Read more

When to Hire a New Salesperson: Expert Insights from lumen NZ

When to Hire a New Salesperson

Deciding When to Hire a New Salesperson: Insights from Lumen Business At Lumen Business, we’ve been tackling the question of when to hire a new salesperson for over a decade. Our expertise in CRM strategy and sales operations planning gives us a unique perspective. Here’s what we’ve learned: Understand the Sales Process Duration The first … Read more

Industry Insider vs. Outside Innovator: Navigating Sales Team Hiring

Hiring Sales Talent

Introduction: When building a high-performing sales team, businesses often grapple with a key decision: should they hire experienced industry insiders or seek fresh perspectives from other sectors? This blog examines the advantages and disadvantages of each approach, providing insights to help you make an informed choice that aligns with your business objectives. Hiring Industry Veterans: … Read more

Mastering Sales Talent Acquisition from Competitors

Hiring Sales Talent

The Strategic Advantage of Hiring Sales Talent from the Competition Introduction: In today’s fiercely competitive business landscape, companies continually seek strategic advantages to stay ahead. One critical area of focus is the hiring of sales professionals. An increasingly popular, yet complex strategy involves recruiting sales talent from competing organizations. This approach not only promises numerous … Read more

Optimising B2B Brainstorming: Key Do’s and Don’ts for Effective Meetings

Brainstorming in Sales Meetings

Introduction: “In the fast-paced world of B2B sales, effective meetings are crucial. One key element for success is mastering the art of brainstorming. This blog post delves into the best practices for maximising brainstorming, understanding its capabilities and limits, and exploring how Lumen’s CRM strategy can significantly enhance this process.” Maximising Brainstorming in Sales Meetings … Read more