Avoiding the Pitfall: The Real Cost of Ineffective Business Strategy and CRM Strategy

The Real Cost of Ineffective Business Strategy and CRM Strategy

In the realm of business success, much is made of the strategies that lead companies to triumph. Yet, there’s a less told but equally important story: the significant costs of bad business and CRM strategies. At Lumen, with 25 years at the forefront of CRM consulting, we’ve witnessed firsthand the repercussions of strategic missteps and the critical importance of getting it right.

Rethinking Productivity in the Multigenerational Workplace | Business Culture

Rethinking Productivity in the Multigenerational Workplace | Business Culture

Navigating Age Diversity in the Workplace: Insights and Solutions Introduction: Recent analysis by Yahoo Finance, based on a report by the London School of Economics and Political Science and Protiviti, highlights a challenging aspect of modern workplaces: larger age gaps between managers and employees correlate with decreased productivity levels. This piece explores the nuances behind … Read more

The Ultimate Guide to CRM Consulting: Strategies for Business Growth by Lumen NZ

CRM Consulting & Automation Experts CRM Implementation & Strategy New Zealand

Blog Book a Free Consultation Introduction CRM (Customer Relationship Management) consulting has emerged as a cornerstone for businesses aiming to enhance their customer engagement, streamline operations, and boost growth. This comprehensive guide dives deep into the essence of CRM consulting, offering insights, strategies, and practical advice for leveraging CRM to its fullest potential. CRM Consulting: … Read more

Maximising B2B Lead Generation: Insights from Shannon Phelps and Lumen’s CRM Approach | B2B Content Strategy

B2B Content Marketing Strategies with CRM strategy 1

Shannon Phelps’s exploration of B2B content marketing strategies for high-quality lead generation is both insightful and timely.  Her emphasis on content as a pivotal element in lead generation resonates strongly with our approach at Lumen. Our advanced CRM strategies, honed over 25 years of leadership in CRM consulting and sales training, further amplify the impact … Read more

Strategic Leadership: The CEO’s Role in Elevating CRM Success & Transforming CRM Strategy

CEO involvement in CRM strategy

Maximising CRM Strategy Impact: The Essential Role of CEO Involvement Introduction: A Quarter-Century of CRM Leadership at Lumen Business At Lumen Business, our 25 years of leadership in CRM strategy and sales training for enterprises and SMEs have provided us with unparalleled insights. Our journey through countless CRM implementations across various industries has underscored a … Read more

Commentary on ‘Elon Musk’s Common Sense Rule to Make You More Productive Might Actually Be a Stroke of Genius’ – Inc. Australia’s Insightful Analysis | Business Forecast | Business Strategy | Business Culture | CRM strategy

Elon Musk - lumen"s crm strategy

Transforming Business Strategy and Culture through Streamlined Communication: A Commentary In the ever-evolving discourse on organisational efficiency and innovation, Marcel Schwantes’ recent article in Inc. Australia, titled “Elon Musk’s Common Sense Rule to Make You More Productive Might Actually Be a Stroke of Genius,” offers profound insights into Elon Musk’s productivity and communication strategies. This … Read more

The Cost of Interruptions in Sales & DevOps: Identifying and Solving Productivity Blockers

The Cost of Interruptions in Sales

The Significance of Efficient Meeting Frameworks in CRM and Sales Strategy In the realm of CRM consulting, especially when assisting enterprise customers to refine their CRM strategies, the significance of structuring productive meetings for sales teams cannot be overstated. Interruptions in sales and DevOps can cost more than time; they hit where it hurts: productivity. … Read more

Is charisma a requirement for leadership? Insights for Sales Managers and CEOs | CRM Strategy and Consulting

Charisma a Requirement for Leadership

Leadership Beyond Charisma: Lumen Business’s Formula for High-Performance Teams Redefining Effective Leadership In the quest for exceptional leadership, especially within sales and executive roles, the emphasis often falls on charisma. However, Lumen Business, a pioneer in CRM Consulting and Sales Training for over 25 years, proposes a more holistic and inclusive approach. Leadership, according to … Read more

Nurturing Loyalty: Recognising and Addressing Signals of Disloyal Employee

Identifying Signals of Potential Disloyal Employee

In the quest for excellence within B2B sectors, the composition of a sales team is critical. Skill and loyalty are the twin pillars and the foundation for success. Through advanced CRM strategies and AI-driven insights, we’ve identified not just the hallmarks of high performance but also the red flags of disloyalty. Early detection and strategic … Read more