Blog What B2B Can Learn from Burger King’s “Mouldy Whopper” Campaign What B2B Can Learn from Burger King’s “Mouldy Whopper” Campaign When Burger King revealed the “Mouldy Whopper”—a raw, unfiltered look at their product naturally decaying—the world paid attention. This was more than a marketing stunt. It was a strategic masterclass in understanding what matters … Read more
Blog How Whomjad’s Free Driving Lessons Campaign Delivers Real B2B Business Value Introduction: Creative Business Growth Starts with Discipline In a crowded marketplace, bold ideas alone are not enough. Real business growth and campaign success require more than inspiration—they demand discipline, structured thinking, and a proven process for uncovering and acting on what your customers … Read more
Blog Why Does No One hire older workers? Eliminate Age Bias in Hiring With Lumen’s Cultivo Business Culture While Other Companies Struggle With Training, We Engineered It Out The Problem Others Face Most organizations treat age bias as an HR issue to mitigate through policies. At Lumen, our Cultivo business culture eliminates it systemically by … Read more
Blog Why to build your own AI Building an internal AI system gives insurers full control to tailor fraud detection to their unique data, processes, and regulatory needs. It leverages in-house expertise, ensures IP ownership, and enables rapid adaptation to new fraud patterns. With the flexibility to innovate, insurers can stay ahead of threats and … Read more
Blog Real-World Critique of the “Ownership” Myth in Employee Engagement: Why Empowerment Without Structure Fails Marcel Schwantes’ assertion that employees quit because all they really want is encapsulated in the eight words: “I want to take ownership of my work.” While this soundbite may seem to capture the essence of employee dissatisfaction in micromanaged environments, … Read more
Blog Why David Finkel’s “Better Meetings Need Better Leaders” Falls Short—and How Lumen Business Culture Fills the Gaps David Finkel’s article, “Better Meetings Need Better Leaders,” highlights essential practices for effective meetings, focusing on punctuality, clear agendas, inclusivity, and staying aligned with objectives. While these principles are important, they present several challenges in practical implementation. … Read more
Blog HBR’s 4 Listening Skills vs. Lumen Cultivo’s High-Performance Culture: A Side-by-Side Comparison Introduction In leadership and organizational development circles, listening and culture often go hand in hand. Harvard Business Review’s (HBR) “4 Listening Skills Leaders Need to Master” takes a skill-centric approach to leadership, while Lumen Cultivo offers a values-driven methodology rooted in Judaeo-Christian … Read more
Lead Market Disruption with Lumen’s Fusion. At Lumen’s Fusion, we empower businesses to harness the power of decoupling—the proven strategy behind today’s most disruptive companies. Discover how to innovate, outpace competitors, and capture new market share by embedding decoupling into your organization’s DNA. Book a Free Consultation Read related Pages: Business Culture Advanced CRM Strategy … Read more
Blog Five Traits of Highly Effective Teams: How to Implement Them with Lumen Fusion Introduction In today’s fast-paced business world, the effectiveness of your team can be the difference between thriving and merely surviving. Highly effective teams drive innovation, boost productivity, and accelerate growth. According to Sarah Elk in her Forbes article, “The 5 Traits … Read more
Blog Brittany Peach and Cloudflare: Lessons on Optimizing Sales Performance and CRM Implementation Brittany Peach and Cloudflare: Lessons on Optimizing Sales Performance and CRM Implementation Sales success is often measured by tangible metrics—activities completed, contracts closed, and targets hit. But what happens when the numbers don’t tell the whole story? In a viral video shared … Read more
