Blog The Subway Lesson & a Better Way: Business Culture & Sales Training Executive Summary Subway’s story is a masterclass in what not to do: overexpansion, misaligned incentives, price addiction, brand erosion, and weak succession. The antidote is a disciplined system that aligns culture, skills, and CRM execution. Lumen Business Culture sets behaviors, Lumen Sales … Read more
Blog The Rise and Fall of GoPro: A Cautionary Tale for Entrepreneurs and Startup In the world of action cameras, few stories are as thrilling—and ultimately sobering—as that of GoPro. What began as a passion project for a surfer turned into a billion-dollar empire, only to crumble under the weight of its own ambitions. Let’s … Read more
Blog Death by Slides: Why Sales Training “Dies in Slides” The Problem: Why Sales Training “Dies in Slides” Businesses spend thousands on sales training and cultural workshops, but the impact often fades. Knowledge is forgotten, enthusiasm dips, and the training ends up buried in PowerPoint decks nobody opens again. This failure—what we call “Dies in … Read more
Blog Prof. Richard Susskind on AI’s Future: The AI Revolution That Will Replace Entire Industries Introduction In a compelling talk at the Oxford Martin School, Prof. Richard Susskind — a leading authority on AI and law — explored the future of artificial intelligence and shared insights from his latest book, How To Think About AI: … Read more
Blog How B2B Businesses Can Learn from Will Guidara’s Recipe for Success to Supercharge CRM Implementation Introduction: The Art of Standing Out Will Guidara took Eleven Madison Park from #50 to #1 on the World’s 50 Best Restaurants list by redefining hospitality. His secret? He didn’t just compete—he found gaps where competitors fell short and … Read more
Blog In today’s rapidly evolving healthcare landscape, Artificial Intelligence (AI) is playing a pivotal role in transforming diagnostics. No longer confined to specialist tools or clinical trial analysis, AI is now empowering individuals with timely insights, personalized data, and actionable health information. Here’s how AI is reshaping healthcare and giving more control to patients than … Read more
Blog Why New Zealand Must Increase R&D Spending to Keep Young Talent New Zealand is renowned for its breathtaking landscapes, innovative spirit, and world-class research in agriculture, environmental science, and biotechnology. However, when it comes to research and development (R&D) investment, we’re lagging behind other developed nations—and it’s costing us our brightest young minds. Read … Read more
Blog Navigating Google’s “Messy Middle” in B2B Marketing: Strategies for SEO, Topical Authority, and Intent-Driven Funnels Google’s “Messy Middle” research reveals that buyers loop between exploration (expanding options) and evaluation (narrowing choices) until they commit—a process amplified in B2B due to multi-stakeholder decisions, long sales cycles, and complex information needs. For B2B marketers, reconciling this … Read more
Blog In Response to SciTechDaily: Rethinking Simplified Interfaces with Inclusive, Tailored Solutions A recent article on SciTechDaily argued that a lack of intelligence—not merely insufficient training—is behind why some people struggle with computers. While that analysis has its merits, Lumen firmly believes that the solution lies not in oversimplifying interfaces, but in adopting a responsive, … Read more
Blog Navigating Digital Transformation and Fraud Risk: How AI is Equipping Insurers to Win the Fight The digital shift in insurance brought significant improvements in customer engagement and operational efficiency. Online applications, self-service portals, and automated claims processes enabled insurers to meet evolving consumer expectations with speed and scale. For many policyholders, the ability to … Read more
