Zoho CRM Lessons from Joshua Bell’s Subway Serenade

zoho crm and Joshua Bell's Subway

Introduction: The story of Joshua Bell playing violin in a Washington D.C. metro station is a famous social experiment that took place in 2007. Bell, an internationally acclaimed virtuoso violinist, played incognito for about 45 minutes during morning rush hour. Despite his exceptional skill and a Stradivarius violin, most commuters hurried past without stopping to … Read more

Improve Your Zoho Performance with Email Validation & Verification

Zoho with Email Validation & Verification

Improve Your Zoho Performance with Email Validation Verification Improving your Zoho CRM, Desk and Campaigns performance requires accurate and reliable data. One of the most crucial aspects of data accuracy is email validation and verification. A robust email validation system can help you avoid the risks associated with low-quality data, such as invalid email addresses, … Read more

Automated Newsletters Creation a New Era in customer engagement

Automated Newsletters Creation

Revolutionizing Newsletter Creation for Seamless Customer Engagement Despite incredible technological advancements, many companies struggle to maximize the impact of their e-mail campaigns, finding it an uphill battle to consistently deliver captivating newsletters. Now, a revolution in e-mail marketing automation enables you to connect with your customers like never before. The solution lies in Lumen’s newsletter AI. Adopting … Read more

Can Zoho SalesIQ be the bridge between Marketing and Sales?

Lumen business Zoho SalesIQ

Customers often require a unique link between their CRM and website to gather customer insights and understand their buying behaviour Over the past 12 years, Lumen has helped hundreds of enterprise customers implement Zoho CRM, and one of the challenges they commonly face is how to effectively connect their marketing and sales departments. As experts … Read more

3 common mistakes with sales operations planning

3 selling mistake with Zoho CRM implementation

3 typical Sales Operations Planning mistakes As someone who has worked with countless CRM systems, I’ve seen firsthand how organisations can make common mistakes with their sales process. While a new CRM system can certainly bring benefits and efficiencies, it’s important to remember that the system will only reflect what the organisation is already doing.  In this article, … Read more

Express Zoho CRM Implementations

Zoho express CRM implementation

Express Zoho CRM implementation is the fastest way to get Up and running in just one day Express Zoho CRM implementation by Lumen Business: Up and running in just one day. Streamlined, straightforward, and supported by expert guidance. Knowing if Express CRM implementation suites your organisation depends on several factors, such as your business needs, … Read more

What is the difference between Market Intelligence and Marketing Intelligence?

The scope of Market Intelligence In our opinion Market Intelligence is a more strategic understanding of the market, it includes a market understanding of your: Customers, Suppliers -supply chain, External factors could affect your business, Technology scouting And it is including a competitive understanding of your Competitors: Organisations Changes Strategy HR The process is based on analysing … Read more