In the complex and ever-evolving world of business-to-business (B2B) markets, finding a distinct and effective positioning for your brand is akin to navigating a labyrinth. With the marketplace crowded and competitive, establishing a clear, differentiated position is not just challenging but crucial for survival and growth.
Introduction: CRM Implementation vs. Strategy: Navigating Success in Customer Relationships In this post, we’re tackling two crucial components of customer relationship success: CRM implementation and CRM strategy. While they might sound similar, they play very different roles in a business. Implementation is all about getting your CRM system up and running smoothly, focusing on the … Read more
Introduction to AI-Driven CRM Transformation At Lumen Business, we’re pioneering the future by integrating AI’s transformative power with Customer Relationship Management (CRM), launching customer service into a new realm of possibilities. With CRM vendors making significant investments in AI, the landscape has shifted dramatically. Lumen Business stands out by bridging a crucial gap – leveraging … Read more
In navigating the complex journey from theoretical understanding to practical application, Lumen emerges as a pivotal partner for businesses aiming to leverage Jordan Peterson’s insights. Here’s a quick recap of our strategic approach:
Strategic Business & CRM Leadership for the Future of Business In today’s rapidly evolving market, Lumen stands at the forefront of strategic CRM leadership, ready to guide businesses into a future marked by uncertainty and opportunity. Our expertise in CRM is not just about managing customer relationships but about pioneering adaptive strategies that ensure businesses are future-ready. … Read more
Blog Book a Free Consultation Introduction CRM (Customer Relationship Management) consulting has emerged as a cornerstone for businesses aiming to enhance their customer engagement, streamline operations, and boost growth. This comprehensive guide dives deep into the essence of CRM consulting, offering insights, strategies, and practical advice for leveraging CRM to its fullest potential. CRM Consulting: … Read more
In today’s dynamic digital landscape, Lumen Business emerges as your premier partner in New Zealand, offering expert AI consulting, implementation, and training. Discover how we tailor AI solutions to catapult your business into a new era of efficiency and innovation. Welcome to Lumen Business: Your Premier AI Partner in New Zealand Unlock the full potential … Read more
Transform Your Business with Comprehensive CRM Solutions by Lumen Our working process Powerful CRM in four steps Assessment Our experienced team will investigate your business’s requirements and see what is needed to help your business thrive. Learn More Implementation Our experts can implement your Zoho system in a few days. This quick install time is … Read more
Generate Unmatched B2B Content Ideas Discover how Lumen’s CRM strategy powers a continuous flow of fresh, relevant content ideas. Our innovative approach ensures you never run out of compelling material for your audience. Personalise Content with Data-Driven Insights Learn how Lumen leverages CRM data to create personalised content that resonates deeply with your target market. … Read more
Maximising CRM Strategy Impact: The Essential Role of CEO Involvement Introduction: A Quarter-Century of CRM Leadership at Lumen Business At Lumen Business, our 25 years of leadership in CRM strategy and sales training for enterprises and SMEs have provided us with unparalleled insights. Our journey through countless CRM implementations across various industries has underscored a … Read more
