Mastering B2B Sales Negotiation with Tactical Empathy: Lessons from Chris Voss

Mastering Negotiation in B2B Sales Lessons from Chris Voss for the Modern Sales Professional

Blog Mastering Negotiation in B2B Sales: Lessons from Chris Voss for the Modern Sales Professional Introduction: Negotiation—The Heart of B2B Sales At Lumen Business, we believe sales excellence goes far beyond product knowledge and process. The true differentiator in B2B sales is the ability to negotiate effectively, turning complex conversations into mutually valuable partnerships.   … Read more

How James Watt’s “Horsepower” Revolutionized Sales

How James Watt’s “Horsepower” Revolutionized Sales

Blog How James Watt’s “Horsepower” Revolutionized Sales Why James Watt’s “Horsepower” Was a Game-Changer in Selling Technology—And What Modern Businesses Can Learn James Watt is best known for revolutionizing the steam engine, but one of his greatest—and often overlooked—innovations was inventing the unit of “horsepower.” This wasn’t just a technical leap. It was a masterstroke … Read more

What B2B Can Learn from Burger King’s Mouldy Whopper

What B2B Can Learn from Burger King’s Mouldy Whopper

Blog What B2B Can Learn from Burger King’s “Mouldy Whopper” Campaign What B2B Can Learn from Burger King’s “Mouldy Whopper” Campaign When Burger King revealed the “Mouldy Whopper”—a raw, unfiltered look at their product naturally decaying—the world paid attention. This was more than a marketing stunt. It was a strategic masterclass in understanding what matters … Read more

How Whomjad’s Free Driving Lessons Campaign Drives Real B2B Growth

How Whomjad’s Free Driving Lessons Campaign Drives Real B2B Growth

Blog How Whomjad’s Free Driving Lessons Campaign Delivers Real B2B Business Value Introduction: Creative Business Growth Starts with Discipline In a crowded marketplace, bold ideas alone are not enough. Real business growth and campaign success require more than inspiration—they demand discipline, structured thinking, and a proven process for uncovering and acting on what your customers … Read more

AI in Education: A Double Standard?

AI in Education a Double Standard

Blog AI in Education: A Double Standard? Introduction Schools and universities panicked over students using AI—“Cheating!” “How do we spot an AI essay?”—while teachers quietly lean on AI for everything from scheduling and lesson-planning to grading. Why ban students from a tool their own instructors embrace?   Read related pages AI Consulting Services The Objective … Read more

Categories AI

AI-Driven SEO Strategies for Google & LLM Rankings

AI-Driven SEO Strategies for Google & LLM Rankings

Blog Navigating the New SEO Landscape: Strategies for Success in the Age of AI If your website traffic isn’t hitting the numbers you’d like, you’re not alone. The world of SEO is undergoing a seismic shift, driven by artificial intelligence (AI) and evolving user behaviors. But here’s the good news: these changes aren’t just challenges—they’re … Read more

Lessons from Will Guidara’s Proven Strategies: How B2B Businesses Can Boost CRM Success 

Learn how B2B businesses can enhance CRM success using Will Guidara’s gap-finding and process-driven strategies, with Lumen’s sales training and Decision Matrix

Blog How B2B Businesses Can Learn from Will Guidara’s Recipe for Success to Supercharge CRM Implementation Introduction: The Art of Standing Out Will Guidara took Eleven Madison Park from #50 to #1 on the World’s 50 Best Restaurants list by redefining hospitality. His secret? He didn’t just compete—he found gaps where competitors fell short and … Read more

How AI is Revolutionizing Medical Diagnostics and Empowering Patients

How AI is Revolutionizing Medical Diagnostics and Empowering Patients

Blog In today’s rapidly evolving healthcare landscape, Artificial Intelligence (AI) is playing a pivotal role in transforming diagnostics. No longer confined to specialist tools or clinical trial analysis, AI is now empowering individuals with timely insights, personalized data, and actionable health information. Here’s how AI is reshaping healthcare and giving more control to patients than … Read more

Why Should NZ Prioritize R&D to Keep Young Talent?

Why Should NZ Prioritize R&D to Keep Young Talent

Blog Why New Zealand Must Increase R&D Spending to Keep Young Talent New Zealand is renowned for its breathtaking landscapes, innovative spirit, and world-class research in agriculture, environmental science, and biotechnology. However, when it comes to research and development (R&D) investment, we’re lagging behind other developed nations—and it’s costing us our brightest young minds. Read … Read more

Mastering the Messy Middle for B2B SEO: Topical Authority, Buyer Intent & Conversion Strategies

Mastering the Messy Middle for B2B SEO: Topical Authority, Buyer Intent & Conversion Strategies

Blog Navigating Google’s “Messy Middle” in B2B Marketing: Strategies for SEO, Topical Authority, and Intent-Driven Funnels Google’s “Messy Middle” research reveals that buyers loop between exploration (expanding options) and evaluation (narrowing choices) until they commit—a process amplified in B2B due to multi-stakeholder decisions, long sales cycles, and complex information needs. For B2B marketers, reconciling this … Read more