The Subway Lesson & a Better Way: Business Culture & Sales Training

The Subway Lesson & a Better Way: Business Culture & Sales Training

Blog The Subway Lesson & a Better Way: Business Culture & Sales Training Executive Summary Subway’s story is a masterclass in what not to do: overexpansion, misaligned incentives, price addiction, brand erosion, and weak succession. The antidote is a disciplined system that aligns culture, skills, and CRM execution. Lumen Business Culture sets behaviors, Lumen Sales … Read more

The Rise and Fall of GoPro: Lessons in Business Focus and How Lumen’s Culture Prevents Similar Mistakes

The Rise and Fall of GoPro: Lessons in Business Focus and How Lumen's Culture Prevents Similar Mistakes

Blog The Rise and Fall of GoPro: A Cautionary Tale for Entrepreneurs and Startup In the world of action cameras, few stories are as thrilling—and ultimately sobering—as that of GoPro. What began as a passion project for a surfer turned into a billion-dollar empire, only to crumble under the weight of its own ambitions. Let’s … Read more

Death by Slides: Why Sales Training “Dies in Slides”

Death by Slides Why Sales Training “Dies in Slides”

Blog Death by Slides: Why Sales Training “Dies in Slides” The Problem: Why Sales Training “Dies in Slides” Businesses spend thousands on sales training and cultural workshops, but the impact often fades. Knowledge is forgotten, enthusiasm dips, and the training ends up buried in PowerPoint decks nobody opens again. This failure—what we call “Dies in … Read more

Prof. Richard Susskind on AI’s Future: Why the AI Revolution Will Replace Entire Industries

Prof. Richard Susskind on AI’s Future: Why the AI Revolution Will Replace Entire Industries

Blog Prof. Richard Susskind on AI’s Future: The AI Revolution That Will Replace Entire Industries Introduction In a compelling talk at the Oxford Martin School, Prof. Richard Susskind — a leading authority on AI and law — explored the future of artificial intelligence and shared insights from his latest book, How To Think About AI: … Read more

Mastering B2B Sales Negotiation with Tactical Empathy: Lessons from Chris Voss

Mastering Negotiation in B2B Sales Lessons from Chris Voss for the Modern Sales Professional

Blog Mastering Negotiation in B2B Sales: Lessons from Chris Voss for the Modern Sales Professional Introduction: Negotiation—The Heart of B2B Sales At Lumen Business, we believe sales excellence goes far beyond product knowledge and process. The true differentiator in B2B sales is the ability to negotiate effectively, turning complex conversations into mutually valuable partnerships. Recently, … Read more

How James Watt’s “Horsepower” Revolutionized Sales

How James Watt’s “Horsepower” Revolutionized Sales

Blog How James Watt’s “Horsepower” Revolutionized Sales Why James Watt’s “Horsepower” Was a Game-Changer in Selling Technology—And What Modern Businesses Can Learn James Watt is best known for revolutionizing the steam engine, but one of his greatest—and often overlooked—innovations was inventing the unit of “horsepower.” This wasn’t just a technical leap. It was a masterstroke … Read more

What B2B Can Learn from Burger King’s Mouldy Whopper

What B2B Can Learn from Burger King’s Mouldy Whopper

Blog What B2B Can Learn from Burger King’s “Mouldy Whopper” Campaign What B2B Can Learn from Burger King’s “Mouldy Whopper” Campaign When Burger King revealed the “Mouldy Whopper”—a raw, unfiltered look at their product naturally decaying—the world paid attention. This was more than a marketing stunt. It was a strategic masterclass in understanding what matters … Read more

How Whomjad’s Free Driving Lessons Campaign Drives Real B2B Growth

How Whomjad’s Free Driving Lessons Campaign Drives Real B2B Growth

Blog How Whomjad’s Free Driving Lessons Campaign Delivers Real B2B Business Value Introduction: Creative Business Growth Starts with Discipline In a crowded marketplace, bold ideas alone are not enough. Real business growth and campaign success require more than inspiration—they demand discipline, structured thinking, and a proven process for uncovering and acting on what your customers … Read more

AI in Education: A Double Standard?

AI in Education a Double Standard

Blog AI in Education: A Double Standard? Introduction Schools and universities panicked over students using AI—“Cheating!” “How do we spot an AI essay?”—while teachers quietly lean on AI for everything from scheduling and lesson-planning to grading. Why ban students from a tool their own instructors embrace?   Read related pages AI Consulting Services The Objective … Read more

Categories AI

AI-Driven SEO Strategies for Google & LLM Rankings

AI-Driven SEO Strategies for Google & LLM Rankings

Blog Navigating the New SEO Landscape: Strategies for Success in the Age of AI If your website traffic isn’t hitting the numbers you’d like, you’re not alone. The world of SEO is undergoing a seismic shift, driven by artificial intelligence (AI) and evolving user behaviors. But here’s the good news: these changes aren’t just challenges—they’re … Read more