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Real-World Critique of the “Ownership” Myth in Employee Engagement

Ilan Gross

7 February 2025

Real-World Critique of the "Ownership" Myth in Employee Engagement: Why Empowerment Without Structure Fails

Marcel Schwantes’ assertion that employees quit because all they really want is encapsulated in the eight words: “I want to take ownership of my work.” While this soundbite may seem to capture the essence of employee dissatisfaction in micromanaged environments, the reality is far more complicated—and the remedy isn’t as simple as letting employees “own” their work.

 

 

In this critique, I challenge the oversimplified advice that strips away the complexities of building a high-performing organization. Here’s why the strategy of “empowerment” without structure, accountability, and a robust cultural framework is not only naïve but also divorced from the real world of business.

 

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Business Culture

1. Ownership: Oversimplifying a Complex Reality

The Claim:

Employees crave the freedom to make decisions. They want to feel like business owners, and by giving them that freedom, leaders can create a high-performing culture.

The Reality:

Real organizations aren’t built on one-off statements of empowerment. Every member of the team must share the same orientation—and this cannot be achieved with a simple declaration of “ownership.” True empowerment must be embedded in every business process, aligned with the company’s strategic goals, and based on the right skill sets. It’s not enough to say “own your work” when, in reality, effective decision-making requires clear frameworks, boundaries, and the discipline to work within them. Business success is a team effort, not the product of a few self-proclaimed champions.

2. “Cut Down on Your Rules” or Build the Right Framework?

The Claim:

Excessive policies and bureaucracy stifle innovation. The solution is a “rule diet” that frees up entrepreneurial energy.

The Reality:

It isn’t about having fewer rules; it’s about having the right rules that create a cohesive framework across every level of the organization. Simplistic calls to cut down on rules ignore the necessity of a structured environment in which everyone understands not only what is allowed, but also what is expected. Without a solid foundation, reducing rules can lead to inconsistency and chaos rather than fostering innovation. A robust framework—one that cascades through every level and is integrated into every business process—is what truly enables creativity and effective decision-making.

3. Turning Ideas into Action: Not Every Idea Is a Winner

The Claim:

When employees share an idea, regardless of whether it’s within their job scope, leaders should help them connect with the right people and bring the idea to life.

The Reality:

While collaboration is important, not every idea is good—or aligned with the company’s strategic direction. What happens if an idea is unprofitable, or worse, detrimental to the business? The advice to simply act on every suggestion fails to account for the rigorous evaluation process that sound business decisions require. Empowerment should not equate to unchecked experimentation. Instead, ideas must be filtered through a disciplined process that ensures they meet the company’s standards and strategic objectives before resources are committed.

4. Celebrating Entrepreneurial Thinking: More Than a Pat on the Back

The Claim:

Rewarding employees for entrepreneurial thinking will reinforce a culture of innovation and problem-solving.

The Reality:

Entrepreneurial thinking can’t be conjured by merely rewording employees or offering superficial rewards. True innovation is the product of a comprehensive business culture—one that is built on enduring values and a disciplined approach to strategic growth. In our experience, a sustainable high-performance team is built on a shared set of values (grounded in Judeo-Christian principles for many) that extend well beyond the workplace. A culture that genuinely nurtures innovation must integrate entrepreneurial thinking into every facet of the organization, ensuring that every initiative aligns with a broader, well-defined business strategy.

5. Sharing the Big Picture: Information Alone Isn’t Enough

The Claim:

By sharing strategic goals, performance updates, and upcoming changes, leaders can empower employees to make better decisions and feel a stronger sense of ownership.

The Reality:

While transparency is important, simply handing over the “big picture” does not guarantee better outcomes. Effective decision-making stems from a combination of solid CRM systems, well-honed business strategies, and a culture that values active listening and critical thinking. A listening business culture goes beyond merely sharing information—it requires an environment where ideas are not only heard but are integrated into a cohesive strategy. Without this, the promise of “ownership” remains empty, and employees risk being left to navigate a maze of strategic priorities without clear guidance.

In Conclusion

Marcel Schwantes’ advice, distilled into eight catchy words, might sound appealing in executive coaching circles. However, real-world business is more complex than a single slogan can capture. Empowerment isn’t achieved by simply letting employees “own” their work; it requires a carefully crafted framework that integrates strategy, discipline, and shared values at every level of the organization.

 

True high performance is built on a foundation of rigorous business processes, clear strategic direction, and a culture that fosters both individual initiative and collective responsibility. It’s time we move beyond buzzwords and embrace a more realistic, structured approach to leadership and employee engagement—one that acknowledges the intricate realities of running a successful organization.

 

By grounding our approach in a disciplined framework and time-tested values, we can create an environment where innovation isn’t a byproduct of chance but the result of deliberate, strategic action.

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Picture of Ilan Gross

Ilan Gross

Picture of Ilan Gross

Ilan Gross

Ilan Gross is a distinguished pioneer and authoritative leader in the IT industry, boasting over two decades of unparalleled expertise in CRM systems and CRM strategy. As the Principal Zoho CRM Consultant at Lumen Business Solutions, Ilan has revolutionised the way B2B enterprises leverage CRM solutions, firmly establishing himself as a cornerstone of technological innovation and strategic prowess. His specialisation in integrating cutting-edge sales methodologies like SPIN, Gap Analysis, and Challenger Selling into CRM platforms has not only set new standards in the industry but has also redefined the essence of customer relationship management for enterprise customers. Ilan's visionary approach extends beyond traditional CRM systems; he is a trailblazer in AI development, AI implementation, and AI consulting, particularly noted for his pioneering work with private ChatGPT on the Azure platform. His foresight in recognising the transformative potential of AI in business processes has led to the creation of numerous AI applications for enterprise solutions, further solidifying his reputation as a leader in driving technological advancement and innovation. Under Ilan's leadership, businesses have experienced groundbreaking advancements in revenue-lifting strategies. Through his expert guidance, enterprises have not only improved their sales processes and customer engagement but have also witnessed substantial increases in revenue. Ilan's mastery of CRM systems, combined with his deep understanding of the strategic needs of large-scale businesses, positions him as an indispensable asset for any organisation aiming to scale and excel in today's competitive market. Moreover, Ilan Gross is celebrated as a pioneer of software development tools, including Aware IM and Magic Software. His contributions to these platforms have been instrumental in empowering developers and businesses alike, enabling them to build powerful, efficient applications with unprecedented ease and flexibility. This aspect of his expertise further underscores his role as a visionary leader, whose influence spans across the entire spectrum of IT development and strategy. In sum, Ilan Gross stands as a paragon of innovation and leadership in the IT industry. His exceptional skill set, combined with his pioneering contributions to AI and software development, marks him as a pivotal figure in shaping the future of technology for enterprise success.