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Can Zoho SalesIQ be the bridge between Marketing and Sales?

Customers often require a unique link between their CRM and website to gather customer insights and understand their buying behaviour

Over the past 12 years, Lumen has helped hundreds of enterprise customers implement Zoho CRM, and one of the challenges they commonly face is how to effectively connect their marketing and sales departments.

As experts in both IT and business, Lumen provides innovative solutions that offer real business benefits for our customers. In this blog, we will focus on one of those benefits: the bridge between marketing and sales departments.

Our customers often require a unique link between their CRM and website to gather customer insights and understand their buying behavior. However, traditional website visitor monitoring tools are often designed for consumer websites and do not provide adequate data for B2B customers or account management-based enterprises.

Zoho SalesIQ

Lumen business Zoho SalesIQ

A plugin for Zoho SalesIQ that act as a bridge between the marketing and sales departments

Zoho CRM

Lumen business Zoho CRM

With our expertise and experience, we have developed a plugin for Zoho SalesIQ that act as a bridge between the marketing and sales departments. By analysing website visitor data and customer behaviour, businesses can gain valuable insights into their customers’ intent and for the sales and marketing team to take the relevant actions required.

We have previously written about Zoho SalesIQ, Chatbots, and Amazon Connect in our blog. Our latest development is a plugin for Zoho CRM that enables businesses to take full advantage of the integration between Zoho CRM and SalesIQ. That provides critical data sharing between marketing and sales teams, enabling increase in effective lead management and targeted sales strategies.

Lumen’s expertise in API development and AI makes our plugin for Zoho SalesIQ innovative and provide real business benefits.

To learn more about how our solution can help your business bridge the gap between marketing and sales, please contact us to schedule a consultation.

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Ilan Gross

Ilan Gross is a distinguished pioneer and authoritative leader in the IT industry, boasting over two decades of unparalleled expertise in CRM systems and CRM strategy. As the Principal Zoho CRM Consultant at Lumen Business Solutions, Ilan has revolutionised the way B2B enterprises leverage CRM solutions, firmly establishing himself as a cornerstone of technological innovation and strategic prowess. His specialisation in integrating cutting-edge sales methodologies like SPIN, Gap Analysis, and Challenger Selling into CRM platforms has not only set new standards in the industry but has also redefined the essence of customer relationship management for enterprise customers. Ilan's visionary approach extends beyond traditional CRM systems; he is a trailblazer in AI development, AI implementation, and AI consulting, particularly noted for his pioneering work with private ChatGPT on the Azure platform. His foresight in recognising the transformative potential of AI in business processes has led to the creation of numerous AI applications for enterprise solutions, further solidifying his reputation as a leader in driving technological advancement and innovation. Under Ilan's leadership, businesses have experienced groundbreaking advancements in revenue-lifting strategies. Through his expert guidance, enterprises have not only improved their sales processes and customer engagement but have also witnessed substantial increases in revenue. Ilan's mastery of CRM systems, combined with his deep understanding of the strategic needs of large-scale businesses, positions him as an indispensable asset for any organisation aiming to scale and excel in today's competitive market. Moreover, Ilan Gross is celebrated as a pioneer of software development tools, including Aware IM and Magic Software. His contributions to these platforms have been instrumental in empowering developers and businesses alike, enabling them to build powerful, efficient applications with unprecedented ease and flexibility. This aspect of his expertise further underscores his role as a visionary leader, whose influence spans across the entire spectrum of IT development and strategy. In sum, Ilan Gross stands as a paragon of innovation and leadership in the IT industry. His exceptional skill set, combined with his pioneering contributions to AI and software development, marks him as a pivotal figure in shaping the future of technology for enterprise success.

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We work with businesses of all sizes to solves a wide range of problems.  If you are wondering how we can help you use technology to help your business perform better, please get in touch with us.

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