Can Zoho SalesIQ be the bridge between Marketing and Sales?
Customers often require a unique link between their CRM and website to gather customer insights and understand their buying behaviour
Over the past 12 years, Lumen has helped hundreds of enterprise customers implement Zoho CRM, and one of the challenges they commonly face is how to effectively connect their marketing and sales departments.
As experts in both IT and business, Lumen provides innovative solutions that offer real business benefits for our customers. In this blog, we will focus on one of those benefits: the bridge between marketing and sales departments.
Our customers often require a unique link between their CRM and website to gather customer insights and understand their buying behavior. However, traditional website visitor monitoring tools are often designed for consumer websites and do not provide adequate data for B2B customers or account management-based enterprises.
A plugin for Zoho SalesIQ that act as a bridge between the marketing and sales departments
With our expertise and experience, we have developed a plugin for Zoho SalesIQ that act as a bridge between the marketing and sales departments. By analysing website visitor data and customer behaviour, businesses can gain valuable insights into their customers’ intent and for the sales and marketing team to take the relevant actions required.
We have previously written about Zoho SalesIQ, Chatbots, and Amazon Connect in our blog. Our latest development is a plugin for Zoho CRM that enables businesses to take full advantage of the integration between Zoho CRM and SalesIQ. That provides critical data sharing between marketing and sales teams, enabling increase in effective lead management and targeted sales strategies.
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We work with businesses of all sizes to solves a wide range of problems. If you are wondering how we can help you use technology to help your business perform better, please get in touch with us.