Our integrated SEO will help you sell
SEO – or Search engine optimization – is a wide variety of activities carried out with the aim of improving organic rankings (as opposed to paid rankings) in search engines such as Google and Yahoo.
Higher search engine rankings are desirable for businesses because it leads to more (relevant) website traffic, and ultimately more sales.
Because nowadays more business happens on websites and other digital platforms, SEO has moved from a ‘nice-to-have’ to a must for most businesses. The central reason as to why SEO is important is that it it helps you be found by the people who are looking for you. Without it your website is effectively buried under the billion or so websites that make up the wold wide web.
SEO is relevant for businesses of all sizes. While the style of SEO work may be different for a small business to a large multi-national, the principles and techniques are consistent. The way search engines have been designed also levels the playing field somewhat, allowing small to medium sized businesses the ability to remain competitive with much larger rivals.
Recent changes to search engines have meant that more than ever, SEO is something that can be tackled by a modest in-house team, provided that they are supported by experts who can guide their work.
We tailor our SEO services for each business we work with, ensuring our solution meets their specific needs. Clients can combine the following services to achieve their SEO goals:
- Executive SEO training for company leaders and manager
- Hands-On SEO training for implementers and online marketers.
- Hybrid SEO outsourcing.
Our SEO service is unique in two ways. The first is that it is focussed on empowering your business to improve you website’s SEO independently. This is done by focussing on training. By teaching you the relevant skills and knowledge your team will be able to carry out the majority of the heavy lifting required for SEO.
The second way is by providing SEO services that work as one of many cogs in your overall sales cycle.
Unlike most SEO consultants, we can provide SEO services that are informed by and in tune with your CRM, email marketing, and marketing automation systems. This produces an synergy that is sales focussed, as opposed to just aimlessly accumulating website visits.
If you think your business may benefit from SEO, contact us now and arrange a free consultation for us to assess what SEO solution would best suit your business.
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The Lumen difference
Our methodology and holistic solutions have real world application, quick implementation, and proven results. To learn more about what makes Lumen unique
Problems that we solve
Many businesses find it challenging to get their website seen by the right people. To learn more about other problems we can solve
