An Application Programming Interface (API) is a connection interface that facilitates communication and data transfer between two or more software applications. 

“API Integration” refers to this seamless connectivity that allows you to automate your business processes and enhance the sharing and embedding of data between various applications and systems. For example, an app like Zoho CRM aggregates data from various finance and email applications by calling their APIs. Another example is our connection between the Tawk  Zoho Desk / Zoho CRM, enabling seamless data integration.