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Why Does No One hire older workers? Eliminate Age Bias in Hiring With Lumen's Cultivo Business Culture
Ilan Gross
8 April 2025
While Other Companies Struggle With Training, We Engineered It Out
The Problem Others Face
Most organizations treat age bias as an HR issue to mitigate through policies. At Lumen, our Cultivo business culture eliminates it systemically by design.
Our Solution: Objective Thinking as Cultural DNA
Our Judeo-Christian values-driven framework prevents age discrimination before it can start through:
Disciplined Objective Thinking
- Only team members trained and practiced in objective processes participate in hiring decisions
- Collective accountability ensures all help each other maintain bias-free evaluation
- This isn’t sensitivity training—it’s operational rewiring of how we think
The Antidote to Bias: Contrarian Thinking
- “Opposite views” (איפכא מסתברא) are mandatory in all candidate assessments
- Objective listening replaces gut-feel judgments about “culture fit”
- Example: Every hiring decision requires team members to:
- Defend why an “overqualified” candidate SHOULD be hired
- Challenge their own assumptions about age and capability
Systemic Prevention, Not Policy Fixes
- We recognize: “An organization that thinks in biased ways can’t have unbiased HR processes”
- Cultivo builds objective decision-making muscles through:
- Daily practice of critical thinking
- Removal of subjective “gut feel” evaluations
- Structured contrarian debate protocols
Why This Works When Training Fails
Conventional Approach
Lumen's Cultivo Method
Teaches people to “reduce bias”
Makes bias impossible through system design
Focuses on HR policies
Focuses on thinking discipline
Optional sensitivity training
Mandatory objective processes
"Cultivo didn't ask us to be less biased—it gave us tools where bias couldn't survive. Now when we see 'overqualified,' we see 'immediate impact.'"
—Lumen-trained hiring manager
The Core Difference
Where others see age bias as:
An HR problem to manage
We treat it as:
A thinking systems failure to engineer out
Next Step: Discover how we operationalize objective hiring
Contact us now to learn more about our innovative approach and how we can help you achieve your business goals.
Ilan Gross
Ilan Gross
Ilan Gross is a distinguished pioneer and authoritative leader in the IT industry, boasting over two decades of unparalleled expertise in CRM systems and CRM strategy. As the Principal Zoho CRM Consultant at Lumen Business Solutions, Ilan has revolutionised the way B2B enterprises leverage CRM solutions, firmly establishing himself as a cornerstone of technological innovation and strategic prowess. His specialisation in integrating cutting-edge sales methodologies like SPIN, Gap Analysis, and Challenger Selling into CRM platforms has not only set new standards in the industry but has also redefined the essence of customer relationship management for enterprise customers.
Ilan's visionary approach extends beyond traditional CRM systems; he is a trailblazer in AI development, AI implementation, and AI consulting, particularly noted for his pioneering work with private ChatGPT on the Azure platform. His foresight in recognising the transformative potential of AI in business processes has led to the creation of numerous AI applications for enterprise solutions, further solidifying his reputation as a leader in driving technological advancement and innovation.
Under Ilan's leadership, businesses have experienced groundbreaking advancements in revenue-lifting strategies. Through his expert guidance, enterprises have not only improved their sales processes and customer engagement but have also witnessed substantial increases in revenue. Ilan's mastery of CRM systems, combined with his deep understanding of the strategic needs of large-scale businesses, positions him as an indispensable asset for any organisation aiming to scale and excel in today's competitive market.
Moreover, Ilan Gross is celebrated as a pioneer of software development tools, including Aware IM and Magic Software. His contributions to these platforms have been instrumental in empowering developers and businesses alike, enabling them to build powerful, efficient applications with unprecedented ease and flexibility. This aspect of his expertise further underscores his role as a visionary leader, whose influence spans across the entire spectrum of IT development and strategy.
In sum, Ilan Gross stands as a paragon of innovation and leadership in the IT industry. His exceptional skill set, combined with his pioneering contributions to AI and software development, marks him as a pivotal figure in shaping the future of technology for enterprise success.
